Amazon Enhances In-App Purchasing Platform

By Jamie Epstein January 22, 2013

One website you can find pretty much anything to pique your interest is Amazon. The overwhelming site contains products ranging from MP3 players, Kindles, iPhones and books to movies, music, games, beauty supplies and even sporting equipment just to name a few. In order for developers to expand their footprint as well as the profitability they see from apps and games being downloaded, Amazon has just today revealed it will revamping its in-app purchasing infrastructure and making is accessible via Mac and Windows computers in addition to Web-based games.

In the past, the in-app purchasing offering could only be leveraged via Kindle Fire tablets and other assorted Android devices. While this enabled customers to buy whatever they were in the mood for through their Amazon accounts directly from inside the app, the goal of this new project was to “help developers with game discovery and marketing,” company officials revealed. This in turn will push all popular in-app purchases to the tippy top of important lists such as best-seller and recommendation guides which puts a spotlight on new games and items that customers might not have even known existed.

Mike Frazzini, director of Amazon Games, commented in a recent article that while developers make their apps and games available across most major platforms when allowing Mac, PC, and Web games to complete in-app purchasing, the developer and the user will see several advantages.

“In-App Purchasing for Mac, PC and Web-based games is our latest service that helps game developers grow their business and increase their customer-base,” Frazzini added.

In other Amazon news, only last week the site officially debuted its MP3 store. With the ability to browse your favorite tunes using Safari on both the iPhone and iPod touch, whatever is ultimately bought will immediately find itself stored on Amazon's Cloud Player. This allows music lovers to rock out while on-the-go from anywhere with a reliable Internet connection.

“For the first time ever, iOS users have a way [to] do that – now they can access Amazon's huge catalog of music, features like personalized recommendations, deals like albums for $5, songs for $0.69, and they can buy their music once and use it everywhere,” Steve Boom, vice president of Amazon Music stated.

Touted as being HTML-based, at this time the store encompasses approximately 22 million songs, proving the business has thought of all different types of tastes, likes and dislikes when comes to choice of music.

Edited by Rich Steeves

TechZone360 Web Editor

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