Amazon Enhances In-App Purchasing Platform

By Jamie Epstein January 22, 2013

One website you can find pretty much anything to pique your interest is Amazon. The overwhelming site contains products ranging from MP3 players, Kindles, iPhones and books to movies, music, games, beauty supplies and even sporting equipment just to name a few. In order for developers to expand their footprint as well as the profitability they see from apps and games being downloaded, Amazon has just today revealed it will revamping its in-app purchasing infrastructure and making is accessible via Mac and Windows computers in addition to Web-based games.

In the past, the in-app purchasing offering could only be leveraged via Kindle Fire tablets and other assorted Android devices. While this enabled customers to buy whatever they were in the mood for through their Amazon accounts directly from inside the app, the goal of this new project was to “help developers with game discovery and marketing,” company officials revealed. This in turn will push all popular in-app purchases to the tippy top of important lists such as best-seller and recommendation guides which puts a spotlight on new games and items that customers might not have even known existed.

Mike Frazzini, director of Amazon Games, commented in a recent article that while developers make their apps and games available across most major platforms when allowing Mac, PC, and Web games to complete in-app purchasing, the developer and the user will see several advantages.

“In-App Purchasing for Mac, PC and Web-based games is our latest service that helps game developers grow their business and increase their customer-base,” Frazzini added.

In other Amazon news, only last week the site officially debuted its MP3 store. With the ability to browse your favorite tunes using Safari on both the iPhone and iPod touch, whatever is ultimately bought will immediately find itself stored on Amazon's Cloud Player. This allows music lovers to rock out while on-the-go from anywhere with a reliable Internet connection.

“For the first time ever, iOS users have a way [to] do that – now they can access Amazon's huge catalog of music, features like personalized recommendations, deals like albums for $5, songs for $0.69, and they can buy their music once and use it everywhere,” Steve Boom, vice president of Amazon Music stated.

Touted as being HTML-based, at this time the store encompasses approximately 22 million songs, proving the business has thought of all different types of tastes, likes and dislikes when comes to choice of music.




Edited by Rich Steeves

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Modern Moms Shaping Influence

By: Maurice Nagle    7/19/2018

Everyone knows Mom knows best. The internet is enabling a new era in sharing, and sparking a more enlightened, communal shopping experience. Mommy blo…

Read More

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More