Will Volio's Video Platform Help Push Print Publication Out the Door?

By Ashley Caputo March 27, 2013

As social media continues to alter the realm of communication within the digital world, there is a constant demand from consumers to raise the bar even further. A simple text message on a friend’s wall no longer suffices to gain attention, as users can tag, upload videos and photos, tweet or even share music on Spotify. Now, there are so many social media platforms available that users are forced to multi-task between each, whether they are uploading a photo on Instagram or a new thought on Twitter, as each entity has its own specific purpose.

And wahlah! We now have Volio digital media experience, an interactive video platform that parallels the experience of a social network except it is driven by a more personal form of communication – voice. Esquire Magazine, a men’s publication, has decided to launch alongside Volio by revealing Talk to Esquire, an app for the magazine that gives users a more personalized, almost face-to-face experience with its columnists.

Image via BloombergBusinessweek

Videoconferencing (or video chatting) is one of those really life-changing creations in technology that has had positive effects in worldwide communication – whether it is for personal, business or educational use. This technology allows for both audio and video interaction between users at different locations and uses platforms such as Skype, which allows three or more parties to be involved.

This has completely revolutionized the sphere of communication for both the personal and work lives of users by giving them the closest experience to face to face and eliminating a the factor of distance, which at one time was the leading cause of disconnection and separation between two people.

Volio’s video platform replicates the intimate experience that videoconferencing creates so that users can have similar experiences with a particular organization – whether it is for marketing, media, technology, entertainment or educational purposes. With Volio, organizations can create videos that will re-create the experience of talking to a real human being. For example, instead of reading a list of bullet point advice tips from a VoIP provider on how to improve their phone services, users can watch a live video of a VoIP representative as if they are sitting in front of them and talking, rather than behind a screen.

Esquire has decided to use this platform for the purpose of creating a more personal experience between their three award-winning columnists and their readers. "Volio represents the qualitative shift in how users are interacting with media," said David Granger, editor-in-chief of Esquire. "They, like Esquire, want to interact via video, conversation and other immersive experiences. We are thrilled to share this opportunity with the 'Talk to Esquire' app."

With Esquire leading the way with such a video platform to be incorporated into its publication, it is going to be interesting to see just how much the industry is going to change in the next few years and how far this will push print publication out of existence.

For more information about Volio, click here.

Edited by Allison Boccamazzo

TechZone360 Web Editor

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