Sony is latest company to get into the cloud business, launching a new subsidiary, Sony Media Cloud Services, which is aimed to provide an online platform for creative professionals to store and share their large and complex media files.
Sony’s cloud storage platform – dubbed Ci (pronounced “see”) –is currently in beta production and is designed to provide broadcasters, filmmakers, independent producers and marketing teams with a “one-cloud” solution to collect, produce and archive high-definition content, according to Naomi Climer, president of Sony Media Cloud Services.
“Every day, creative professionals around the world spend numerous hours and resources on non-creative tasks like moving and sharing content, figuring out how and where to store it, and getting the right assets to the right places and in the right hands,” Climer said in a statement. “Sony understands these complex challenges, which is why we designed Ci as a functionally rich, scalable and secure, media-focused cloud platform that can enhance and streamline traditional production workflows to make it easier to collaborate more effectively and cost-efficiently.”
Company officials said Ci was designed with intuitive capabilities that can analyze complex media and data to enable machine-assisted workflows with pay-as-you-go pricing.
Applications that will be available at launch include the following:
In addition to Sony Pictures, the company also signed NBCUniversal as a client. Ci will be available within the U.S. and European markets, with plans for additional service capabilities to be launched within the year, company officials said.
In related news, Sony sold off its U.S. headquarters in a deal valued at $1.1 billion. The building, according to multiple sources, went to a group lead by the Chetrit Group, a real estate developer. This move provides Sony with some badly needed extra cash, although the source of the cash may leave some investors worried.
Reportedly, Sony’s been looking to sell off “non-core assets” for some time now and refocus on the main business – but only time will tell if this was a smart move, or just the beginning of the end.
Image via TVNewsCheck
Executive Editor, Cloud Computing
Data security is so important that mishandling it can spell disaster for an enterprise. It is a potentially ruinous mistake for executives with non-te…
Two new VR cameras from Facebook, of all places, add an impressive new level of freedom for users to shoot video.
A brain-computer interface? It may be coming soon from Facebook.
With a new virtual reality based telescope, users can see back in time, in this case to the Seine in Paris in 1628.
One of the most interesting announcements last week was for a new service called Nextio (sounds like 'next to you'). This takes an idea that I first h…