Bring Your Big Idea to Life with the Right Domain Name

By Rachel Ramsey May 22, 2013

Inspiration can hit us at the most random times – in the middle of the night, while grocery shopping or even mid-workout. If there’s one thing that technology innovations offer us today, it’s opportunity. If you have a big idea, there are an abundance of resources available to make that idea become a reality. You’ve molded your big idea, you’ve created support and you have a great idea for a website…but you go to register your domain name, and it’s taken. With more than 100 million .com names registered today, the chances are pretty high that the name of your website and the core of your big idea, the domain, is already being used. In fact, 46 percent of small business owners think they are more likely to find a $100 bill on the street than a great domain name that hasn’t already been taken.

.CO is a joint venture between Arcelandia SA and Neustar that embraces this idea of a big idea. Only two-and-a-half years old, there are more than 1.5 million registered .co domains, from startups and small businesses to big brands and multinational corporations. I recently spoke with Lori Anne Wardi, vice president of .CO, to discuss challenges and trends in today’s .com-dominated domain industry and the results of a recent study by Wakefield Research and commissioned by .CO. 

The study found that many small business owners are forced to settle for a second-choice domain name, which leads to dissatisfaction – 52 percent of small business owners with a website or blog would choose to get a new domain name if they could change without consequences. These owners also believe a second-choice domain name can lead to lost opportunities: 55 percent of SBOs with a blog of website think they’ve lost business or customers as a result of not getting their first choice domain name.

Selecting a Domain Name for the 21st Century

If a company doesn’t have a website today, it automatically becomes a little less legitimate in the eyes of consumers. With that in mind, it was surprising to find that nearly half of small businesses don’t even have an online presence – no website, no blog, no social media accounts. Also, 81 percent of business owners don’t even think about social media whatsoever when it comes to domain names. Companies today need to think about social media and Web optimization when it comes to selecting domain names.

Take Twitter, for example. You have 140 characters to send a message, including links to content. Why would you create a domain name that makes that even harder to consolidate? Keeping length in mind is a critical step in selecting a domain name. Many organizations use branded URL shorteners today, and many use .co, including Twitter (t.co), GoDaddy (x.co) and Google (g.co). Some other brands that utilize branded URL shorteners include:

Optimizing your domain name for the 21st century also means thinking about mobile content. This includes picking a shorter name so people don’t have to type long URLs while on the go. The average number of characters in the domain names of small business owners with a blog or website is 15 characters.

I have a big idea! Now what?

You may recognize .CO from its affiliation with domain registrars like GoDaddy. The two collaborated to promote the big idea of big ideas (See: www.yourbigidea.co) earlier this year.  

The advantages of turning to .co for a domain name are plenty. For one, it’s a new domain space. Even though there are already 1.5 million registered names, that’s a small number compared to the .com saturation.

Also, Wardi explains that with most domain services, users will only hear from providers when it’s time to renew. .CO’s focus is on the person who just registered – who they are, what they’re trying to build, and how .CO can help them become successful. “It’s less about the name and more about the idea coming to life,” Wardi said.

To learn more, visit www.go.co




Edited by Jamie Epstein

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Top 3 Takeaways from Microsoft Ignite

By: Special Guest    10/2/2017

Microsoft Ignite wrapped up last week in Orlando. At the company's big conference dedicated to IT professionals and developers, 25,000 business custom…

Read More

Millennials Want Smart Home Tech More Than Anyone

By: Larry Alton    10/2/2017

Millennials are known for having very specific interests. They also hold a significant level of buying power in certain markets, particularly technolo…

Read More

SpaceX Names Satellite Broadband Service, Works FCC Connect America

By: Doug Mohney    9/29/2017

"Starlink" is the potential title for SpaceX's massive satellite network to deliver high-speed Internet access, reports Florida Today. The company has…

Read More

New Apple iPhone X as Much Hype as Innovation

By: Doug Mohney    9/28/2017

Apple is counting on it with the iPhone X -- the "X" symbolizing the 10th anniversary of the iPhone. Fans of the company are falling all over themselv…

Read More

Alexa and the PBX, Coming Soon

By: Doug Mohney    9/28/2017

This week, Amazon unloaded a ton of Alexa-enabled Echo gizmos, including the Echo Connect. Shipping on December 13, 2017 (just before the holiday seas…

Read More