Google Opens App Translation Service to Android Developers

By Shawn Hebert November 15, 2013

With Android being a worldwide phenomenon, it makes sense that Google wants international apps appearing in its Play Store to work well with Android devices across the globe.  That’s why the company announced they would be making an app translation service available to all developers. This week, that service became available.

App developers can hire human translators to transcribe their apps into the local tongue.  The service is part of a toolbox of localization features that developers can take advantage of as they distribute their app around the world through Google Play.

Google will also help developers determine what languages to target for translation.  A developer can look in their Developer Console to see where their app has users already, and which countries the app has a lot of installs but has yet to be translated into the local language.  From there, it's a simple trip over to the Optimization Tips section to make sure their app, Play Store listing and graphics are consistently translated.


Google launched a pilot program last August in which several top Android developers reported seeing high increases of their installs coming from non-English speaking users.

“We were happy to see that many developers expressed interest in the App Translation Service pilot program,” said Ellie Powers, a member of the Google Play team. “It has been well received by those who have participated”.

Google also pointed out that people “turn on” 1.5 million new Android devices a day around the world, and that there have been over 1 billion activations. Google believes that its latest version of the mobile operating system – Android Kit Kat – will help bring the company another billion users.

The new OS is aimed at being able to run on low-end devices, encouraging users in countries running earlier versions of Android to make an affordable upgrade.



Edited by Stefania Viscusi






TechZone360 Contributing Writer

Related Articles

Modern Moms Shaping Influence

By: Maurice Nagle    7/19/2018

Everyone knows Mom knows best. The internet is enabling a new era in sharing, and sparking a more enlightened, communal shopping experience. Mommy blo…

Read More

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More