Google Fiber in Danger of Getting Swamped By...Google Fiber?

By Steve Anderson February 14, 2014

Google Fiber has proven to be one of those special kind of developments that leaves cable companies and ISPs alike quaking. A simple comparison of prices and services rendered shows that Google Fiber has a lot on the competition, and about the only thing keeping some service providers in the game is the fact that Google Fiber hasn't made it everywhere yet, or even to very many places to begin with. But Google Fiber is about to get a whole lot better, as Google works on new technology that will allow the current Google Fiber to pale in comparison to what may be.

Right now, Google Fiber offers some impressive data transfer speeds, reaching a full gigabit per second. That by itself blows a lot of competitors clean out of the water—though other companies are working on versions of the gigabit service just to keep up—but what Google has in the works improves significantly on what is already a game-changer. Google's newest technology will help to bring Google Fiber up to a new and almost disturbing maximum of 10 gigabits per second, according to reports given at the Goldman Sachs Technology and Internet Conference.

Chief Financial Officer Patrick Pichette delivered said reports, calling this both “the next generation of the Internet” and “part of Google's broader, long-term obsession with speed,” according to reports. Pichette further noted “That's where the world is going. It's going to happen. That's what we're working on. There's no need to wait.” When asked if Google Fiber was making its way to more cities, Pichette provided a somewhat cryptic but still reasonable response: “Stay tuned.”

Google isn't alone in developing such technology, either; a group of researchers in the United Kingdom found that a light-based technology being called “Li-Fi” could reach 10 gigabits per second transmission rates, so it's possible that something similar could be in the works for Google, or potentially, a completely different technology we don't yet know about.

Higher speeds are indeed desirable, especially if those higher speeds come with more bandwidth as well. Most every part of life can be improved by higher speed Internet access; business users get access to more software-as-a-service (SaaS) and similar technologies because connection rates are sufficient to allow those services to be accessed every bit as seamlessly as running on a local drive. Meanwhile, personal users get access to more services at home, including more streaming video—which an increasingly large number of users both use and enjoy—as well as online gaming and other services.

Plus, Google Fiber may well serve as a means to defuse net neutrality arguments before said arguments even become an issue. Back when Google Fiber was first starting to select cities—before it selected Kansas City—competition was hot to become one of the cities that got Google Fiber access. Cities were eager to bring that kind of service in, and the more cities Google Fiber can get into, the less a net neutrality agreement really means. If, say, Comcast decided to slow video that wasn't related to its own services, people could simply move to Google Fiber, leaving Comcast's call moot.

The market in general needs more providers, so that's why it's encouraging to see Google bring game-changing technology into the Internet market. While only time will tell how long it takes to get Google Fiber to enough places where it really has an impact on the market, just the fact that it's out there has to make companies think twice about plans for the Internet.

Edited by Cassandra Tucker

Contributing TechZone360 Writer

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