Embarcadero Technologies Chosen to Provide Development Tools for FbStart Program

By Cristina Naldini July 01, 2014

Embarcadero Technologies, software solution provider, has been selected to assist with development support to FbStart, a new program by Facebook that aims to help mobile build and grow their apps at any stage. Embarcadero was chosen for its Appmethod end-to-end application development platform, the first native mobile solution to be included in the program. The Appmethod platform features an IDE with design tools, UI elements, connectors to cloud and on-premise databases and built-in support for popular mobile backend as service platforms.

“With FbStart, Facebook is providing entrepreneurs with access to the tools they need to succeed, including Parse Pro, Facebook mobile app ad credits, invitations to special events – and tools from app development leaders like Embarcadero,” said Michael Swindell, Senior Vice President of Products, Embarcadero Technologies. “Appmethod is ideal for the FbStart program as it addresses the needs of developers to rapidly create and deliver modern apps fast with extremely small teams while targeting multiple devices and form factors simultaneously.”

Appmethod streamlines multi-device development initiatives by giving developers the ability to create applications for all major platforms with one effort and a single codebase. It also enables native code to be compiled and to run directly on the CPU, ensuring fast apps, seamless integration and the best user experience. Appmethod delivers a robust end-to-end solution from client to cloud to back end. Developers can easily integrate any REST or SOAP-based service including MBaaS services such as Parse.

 FbStart is part of Facebook’s push to try and boost the mobile app market, which may not be worth much now, but will eventually be worth billions. With the help of Embarcadero’s easy to use software, many entrepreneurs will now have the opportunity to make their app something to be buzzed about.  




Edited by Maurice Nagle

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More