Ericsson Releases Yearly Consumer Trends Report

By

What are the consumer trends of 2015? Well, the New Year has yet to arrive, but Ericsson has released its annual “10 hot consumer trends for 2015 and beyond” report that takes into account the opinions of consumers from around the world. From their responses, the multinational communications and tech services company has developed its yearly list of the latest trends that should sweep the globe in the next 12 months and will inform technological progress through the rest of the decade.

Ericsson's ConsumerLab global research program has interviewed consumers who live in 40 different countries and who represent more than 1 billion people across the planet. Their interviews with people from Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sâo Paulo, Shanghai, Sydney, and Tokyo, among many other places, have made the “10 hot consumer trends” list possible.

What researchers found covers a lot of technological ground. Regarding multimedia, they note that consumers will stream more video every week than they will watch on broadcast television. People also want to be more connected than ever within their own homes. The report shows that they seek sensors that will alert them to water and electricity issues as well as sensors that indicate when loved ones have arrived or left their own homes. People are even ready to use wearables that can allow them to communicate with each other directly through their thoughts. They reportedly think this type of interaction will be commonplace by 2020.

Consumers say they want to be more aware of their daily surroundings; they insist that technology such as traffic volume maps, energy use applications, and apps that monitor water use in real time will also be commonplace by 2020. Smartphones are paving the way for many new technologies, and consumers say they are ready for smartphones apps to help them rent spare rooms and appliances, replace their actual purses with digital purses, and provide instant sharing of financial information with their banks. Perhaps the most telling feature that could underlie these trends: 56 percent of smartphone owners say they want all communication completed through the Internet to be encrypted.

These same consumers also indicate that access to cloud services such as activity meters and health-based applications could help them live longer lives. A whopping 64 percent of consumers think that consumer robots that help with household chores will be commonplace by 2020. And finally, consumers believe that it is not them, but their children, who will drive development within the Internet. It is children who may expect everything in their physical world to be connected to the Internet by the time they become adults.




Edited by Maurice Nagle
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Contributing Writer

SHARE THIS ARTICLE
Related Articles

ChatGPT Isn't Really AI: Here's Why

By: Contributing Writer    4/17/2024

ChatGPT is the biggest talking point in the world of AI, but is it actually artificial intelligence? Click here to find out the truth behind ChatGPT.

Read More

Revolutionizing Home Energy Management: The Partnership of Hub Controls and Four Square/TRE

By: Reece Loftus    4/16/2024

Through a recently announced partnership with manufacturer Four Square/TRE, Hub Controls is set to redefine the landscape of home energy management in…

Read More

4 Benefits of Time Tracking Software for Small Businesses

By: Contributing Writer    4/16/2024

Time tracking is invaluable for every business's success. It ensures teams and time are well managed. While you can do manual time tracking, it's time…

Read More

How the Terraform Registry Helps DevOps Teams Increase Efficiency

By: Contributing Writer    4/16/2024

A key component to HashiCorp's Terraform infrastructure-as-code (IaC) ecosystem, the Terraform Registry made it to the news in late 2023 when changes …

Read More

Nightmares, No More: New CanineAlert Device for Service Dogs Helps Reduce PTSD for Owners, Particularly Veterans

By: Alex Passett    4/11/2024

Canine Companions, a nonprofit organization that transforms the lives of veterans (and others) suffering PTSD with vigilant service dogs, has debuted …

Read More