Digium CEO Danny Windham made one thing clear during his keynote presentation at ITEXPO 2015: Businesses of all kinds, at every developmental level, can and must get started with unified communications as a service (UCaaS).
So, why must every business get the ball rolling? According to Windham, we’re on the frontend of a change involving communications moving to the cloud, but this change is a little different. “This change has shifted the business model of the end user; the way we’re communicating is changing and where we communicate is changing. As such, our existing communication products and services are struggling to allow us to be as productive as a user who is in one location.”
For many businesses, especially SMBs, keeping up with this move to UCaaS is daunting. Nonetheless, firms are being called to communications to enable business processes for efficiency. “Business communications used to be about a phone on a desk; today there are dozens of different tools that each boast a unique utility, allowing employees to get certain tasks and jobs done best,” Windham says. “These need to be better integrated.”
An Actionable UCaaS Strategy for Businesses at Every Level
According to Windham, businesses at every developmental level can ride this massive UCaaS wave. To solidify his point, he provided an actionable plan that businesses at every stage can implement to get started. It’s all about assessing where your organization is today and then selecting the next appropriate step to advance your individual situation:
But what about businesses that feel like they’ve done it all? For those businesses with a “bring it on” attitude, Windham has one piece of advice: Build it. Be the pioneer, the trailblazer, and the one who leads the way towards continuous innovation.
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