YouTube Announces Plans to Revamp Live Streaming

By Dominick Sorrentino March 25, 2015

With March Madness in full swing, and millions of viewers turning to online streaming to watch the games, YouTube’s newest announcement could not have come at a better time. According to TheDailyDot, the Google-owned worldwide video sharing service has decided it will relaunch its live streaming platform, and will place emphasis on live gaming and eSports.  

This won’t be the first time that YouTube endeavored to make eSports a focal point. In 2010, YouTube made an effort to bring viewers live

Image via Shutterstock

streams of cricket matched from the Indian Premier League. To YouTube’s credit, they were thinking ahead of their time as far as free online sports streaming goes—at least on paper. Much of the subsequent live content was inclusive of award events, speeches, foreign language broadcasts and sporting events that Americans would find even more obscure than cricket. The project was a failure for the most part, and by 2014, live streaming ceased to exist as an offer on the homepage.

This time around, YouTube is recruiting a team of highly-experience engineers and other experts to get wheels spinning, balls rolling and engines roaring over live streaming. The foreseeable obstacle to this endeavor is Amazon-owned Twitch, which YouTube had previously tried and failed to bring under its umbrella. Despite being only four years in the making, Twitch is the only real player in the field of live streaming of eSports.

And it’s not all about sports for YouTube. In fact, the live streaming efforts are expected be announced in greater detail at the E3 gaming expo in June, which means the efforts will most likely be targeted largely toward gamers. Once again, Twitch already has its hands on the controls here. Run a quick search for “live gaming,” and they’re still number one in the results.

The question going forward is what features and content can YouTube provide customers that Twitch can’t? Or will be more about user interface? We’ll just have to wait until June to find out. 




Edited by Maurice Nagle
SHARE THIS ARTICLE
Related Articles

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More

Blockchain in Space

By: Doug Mohney    4/10/2018

The fact is that everyone is putting a special spin upon blockchain this minute. Given that, it's no surprise a number of companies are discussing dis…

Read More