Sprint Unveils Plans for Home Delivery of Cellphones

By Dominick Sorrentino April 13, 2015

Following the implementation of its “Cut Your Bill in Half Event!”—which started earlier this year and featured commercials of wireless customers using ninja swords, chainsaws and weed whackers to literally cut their bills in half—Sprint has unveiled yet another strategy to keep from falling behind long-time competitor, T-Mobile. According to an article in the Wall Street Journal, Sprint will be providing home-delivery of new cell phones.

The new program, to be offered to customers in the Kansas City area first, followed by Miami and Chicago later this month, will function by emailing or texting existing customers when they are eligible for a new phone or upgrade. Rather than shopping online or driving to the nearest Sprint store, customers will be given the option of having their new device delivered to their house by contractors who will be employed in thousands of Sprint-branded vehicles. The offer will be especially useful for customers who may have difficulty setting up their new smartphones.

Image via Shutterstock

Upon delivery, representatives can help customers configure their new devices for use.

The service, which will eventually be offered coast to coast, is one of several attempts the Sprint has recently made to avoid falling below T-Mobile, which would place it last among service providers in the U.S.  Other recent efforts aimed at coping with the hemorrhaging of millions of customers over the past few years included the rebranding of about 1,400 RadioShack locations to more than double its brick-and-mortar footholds. Both of these new initiatives would appear aimed at increasing customer service transparency.

According to the Wall Street Journal, the new service is based on a home delivery offering conceptualized by CEO Marcelo Claure while he was running various cellphone stores in the greater Boston area during the late ‘90s. And while it seemed to payoff back then, there is no way to be certain that the new service will be novel enough now, especially with such a massive consumer base of digital immigrants who are mobility savvy, many of who prefer digital customer service methods. That said, modern customers like fast results, and if the nationwide application of Sprint-branded vehicles cuts down on waiting time for standard shipping methods, we can expect to see some definite gains. 

Sprint will be reporting first quarter results within the next few weeks. It will be interesting to compare Sprint’s standing at the end of this quarter against second quarter results, and to determine if the human touch of home delivery pays off. 

Edited by Maurice Nagle
Related Articles

The World is His Oyster: Connected Solutions Enable Daniel Ward to See Food

By: Paula Bernier    3/16/2018

Fresh seafood can taste great, but if it is not handled properly, people can get sick, and that can lead to business closures and lost revenues. That'…

Read More

How to Get Ready for GDPR if You've Waited Until the Last Minute

By: Special Guest    3/14/2018

With less than two months until the General Data Protection Regulations (GDPR) deadline, many companies have already started making sure that their bu…

Read More

How Fintech is Helping Create Global Businesses

By: Special Guest    3/14/2018

The growth of Fintech probably has not escaped your attention. Whether you're a customer making contactless payments or an investor weighing up CFD tr…

Read More

Are We Prepared for Automation?

By: Special Guest    3/13/2018

We are barreling toward a future of automation. A great proportion of the six million US manufacturing jobs that have disappeared over the last few de…

Read More

The Dark Web - A Hot Bed for Cybercrime

By: Special Guest    3/12/2018

There is a corner of the internet that is cloaked from every day users. Beneath the typical search engines and web browsers, an illegal marketplace is…

Read More