Twitter Jumps on the Birthday Bandwagon

By Ryan Logie July 08, 2015

That awkward moment when you talk to an acquaintance or friend, only to find out later that it’s their birthday and you said absolutely nothing about it. It happens to the best of us, sometimes even when you know they have a birthday coming up. Nowadays I rely on Facebook to let me know when it is someone’s big day, thankful for the notification that “today is this friend’s (and most likely six other people’s) birthday.”

Image via Shutterstock

This week, Twitter decided to jump on the birthday bandwagon as well. The social media platform unveiled a new option that allows its users to enter their birthday so that it can be shared with a selected audience. This could be the public, their personal followers, or a select group, depending on how many friends they’re trying to celebrate with. Or, if you’re more like me and prefer your birthday to be a little more low key, you can enter your birthday but opt not to share it with anyone.

While having your profile showered in balloons and the world knowing that you are turning another year older might be fun, there are potential downsides of this option too. Last week Twitter introduced audience insights for brands, which allows brands to more effectively find a group of users to target their ads. By sharing your birthday, you are opening yourself up to be an easier target for marketing. With the knowledge of your birthday, and therefore age, Twitter and brands can lump you into groups based on this information (high schoolers, recent college graduates, etc.), allowing them to hit you with more relevant ads. This might be a small price to pay in order to bask in the glory of a Twitter birthday celebration, but all information you share about yourself on the Internet can be potentially harmful. Ultimately it is up to the individual users to chose, and having options is always nice. 

Edited by Dominick Sorrentino

Contributing Writer

Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More