Comings & Goings: Google's Self-Driving Car Project to be Led by New CEO

By Casey Houser September 15, 2015

Google's self-driving car project, part of its Google X lab, has a new leader. The search giant recently announced that it has added John Krafcik as its CEO. This will not move the project into its own, stand-alone company, but it will provide some leadership that has seen decades of experience in the automotive industry.

Mashable notes that Krafcik has previously held senior positions at TrueCar and Hyundai and that, before those 10-plus years, he held a position at Ford. As part of the switch in chain of command, Krafcik will replace Chris Urmson, who will move to the position of technical director.

In a statement, Krafcik noted his excitement to join the project and lead Google past the initial hurdles it has experienced as one of the newest automobile technology developers in the world.

Image via Shutterstock

“This is a great opportunity to help Google develop the enormous potential of self-driving cars,” Krafcik said. “This technology can save thousands of lives, give millions of people greater mobility, and free us from a lot of the things we find frustrating about driving today. I can’t wait to get started.”

His position will not begin until later this month.

Google will soon experience some real-road competition by way of the Apple car. Like Google X, Apple has its Special Projects team, and that team has reportedly created an autonomous vehicle of its own. Special Projects has been working at the GoMentum Station—a former naval base which the U.S. military still guards—that contains about 20 miles of paved highways and city streets.

Mashable also noted Tesla's and Toyota's efforts to create their own self-driving prototypes. Needless to say, this is no longer Google's own show; the company will need to continue its solid track record in order to remain competitive. Krafcik will enter a field that comprises many players; however, he will also inherit a history of success as a pioneering company in this field, so he shouldn't be shaking in his boots.

Edited by Dominick Sorrentino

Contributing Writer

Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More