Wearable Trackers Are Not a Passing Fad

By Stefania Viscusi March 24, 2017

For most of us who set a New Year’s resolution to finally lose the weight, three months have come and gone already and chances are you might not have exactly met the goal you hoped for. Maybe your motivation diminished, you got too busy with other things in life, or maybe you still don’t have the tools you need to get started and remain consistent.

Like many other people in this world, I’ve been battling with weight issues my entire life. So I speak from a place of knowledge when I say I know a thing or two about the gadgets and solutions on the market catered to fitness.

The great thing about the current market is that we’ve become so technologically advanced that the tools we do have are making great strides in the push for better overall health.

We’ve learned how to eat better, ways to move more, and even ways to track data on a personal level to set goals and improve our health.  Fitness trackers really are becoming important for anyone wanting tangible data regarding their workouts, heart health and even sleeping patterns.

If the latest research from Juniper is true, then fitness trackers are definitely not a passing fad. The research firm says the market for fitness and health wearables will become a $20 billion hardware market annually within five years with more than one in five Americans using activity trackers by 2021.

But what’s a girl to do when you need to have it on your wrist at all times to track this data and the darn thing is bright purple while the rest of your outfit is a muted blush and champagne tone?

 Anyone with fashion sense knows that is not a good look.

I treated myself this past holiday and purchased a Fitbit because I was certain it would motivate me to want to get up and workout. But I quickly found myself  taking my tracker off after a workout and then slipping it back on right before bed (if I remembered). This left a huge gap of my day untracked and I was unsure of just how many steps I’d actually taken and how many calories I really burned for the day. These are key pieces to the overall purpose of a data driven weight loss regimen.

Sacrificing fashion is something not all of us like to do, but there is a company that is changing that. Funktional Wearables has the right idea in mind, creating fashion-forward ways to improve and mask devices so they are more appealing outside of just the gym and can even match every day outfits without being an eye sore.

Image via Funktional Wearables 

I was given the opportunity to test one out and, I have to say, I have found myself using my tracker far more than I thought I would ever be. On first impression I was pleased with the color choice and the quality of the Rosie bracelet I received to test out. It was neutral in color and able to match with so many different outfits. It also had a nice weight to it and didn’t feel flimsy or like it would break and had stitching and beading work that was really quite nice.

A quick look around the website and you’ll find a host of other offerings to turn a fitness tracker into something that’s just plain. Whether you’re looking for something traditional and clean, but perhaps a little more upscale, you could add a gold or silver sleeve or even rose gold accents. The options cater to a host of differing needs and styles.

It may seem like an unimportant element in the journey to improving health but, as statistics show, data is important today. Without accurate measure it’s hard to calculate exactly what needs to be fixed and what is working. If just buying an accessory to update your fitness tracker is going to be the difference between keeping it on all day to do its thing, then there may be a missing piece of the puzzle for some of us still wondering why we haven’t been able to meet our January resolutions.

Juniper’s latest research, Health & Fitness Wearables: Business Models, Forecasts & Vendor Share 2017-2021, found that consumers are starting to shift their perception of wearable trackers as even more than just a fitness element – but also a necessary piece of equipment for health tracking.

What this means for the market is more buyers looking to purchase these devices and more integrations and partnerships to be had. Ensuring the tracker is not just useful, but also appealing to the consumer’s eye, will be important.

“The promise of a healthier life remains the biggest reason for wearables use,” said research author James Moar. “The ability to collect more and better data on consumers, coupled with advances in artificial intelligence, will allow these devices to provide tailored advice, and have a much clearer impact on consumers’ lives in future.”

Funktional Wearables offers many pieces designed to work with various FitBit, Garmin, Misfit and Jawbone devices. The accessories can be purchased via www.funktionalwearables.com or from Amazon, eBay, Opensky, Jet.com and select boutiques nationwide.




Edited by Alicia Young

Assignment Desk, Content Management

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