The generational clash in the workplace between Millennials and Baby Boomers gets all the hype. It reminds me of the debate over who would win – Muhammad Ali or Mike Tyson in his prime, because both have completely different styles and valid reasons why they would win.
However, a forgotten and unheralded challenger is primed to emerge as the next Champion of the business world. It is the GenXers born between 1965-1980, and nobody seems to see them coming. When CNBC recently analyzed 17,776 transcripts from Wall Street earnings calls, Generation X was mentioned only 16 times compared to 620 times for Millennials.
However, new studies and savvy business leaders are realizing that the Jan Bradys of our society are the most influential, have the most spending power and are about to take over the C-Suite.
A study from Pew Research Center called “America’s Neglected Middle Child” sums up exactly why. It analyzed 10 categories in which Gen X bridges the wide chasm that exists between Millennials and Baby Boomers, including racial diversity, technological fluency, political persuasions, position on gay marriage, feelings on government and use of social media.
As the Head of Marketing of Peak Sales Recruiting, I am seeing first-hand that the retiring of Baby Boomers is leaving a huge vacuum in the C-Suite that is being filled by Gen X.
Here are five reasons why Gen Xers are becoming the champions of the business world:
The Greatest Generation, Baby Boomers and Millennials have all made tremendous contributions to our society. Not to be outdone are the contributions, influence and power that Generation X holds today. Due to a confluence of socio-economic issues and experience, Gen Xers are beginning to dominate the C-Suite and drive our economy forward until Millennials are ready to take us to even greater heights down the road.
About the Author
Keith Johnstone is the Head of Marketing at Peak Sales Recruiting, a leading B2B sales recruiting company launched in 2006. Keith leads all marketing activities and has successfully grown revenue and lead volume every quarter. He plays a key role in driving Peak Sales Recruiting, which leads the industry with a success rate 50 percent higher than the industry average, working with a wide-range of clients including boutique, mid-size and world-class companies including P&G, Gartner, Deloitte, Merck, Taser and others. Follow @KJ_Peak
Edited by Alicia Young
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