It was a sweep. Both the audience and the judges at ITEXPO’s IDEA Showcase Thursday picked Welbitz as the winner.

The company went up against fellow startups Bekindr, chirrp, Observables, NationPay, and Park Capital. Each company had just a few minutes to give its elevator pitch. After each pitch, a panel of judges had the opportunity to ask a few questions. Then, the audience and the judges voted for what they considered the best idea. Welbitz won the audience vote by a wide margin.

Welbitz aims to make it easier to detect breast cancer.

The company has developed a connected device and a mobile app. The device is a thermometer patch that a woman puts on her breast. If one breast is significantly warmer than the another, that can signal breast cancer, Welbitz says.

The patented device has received FDA 510(k) clearance. And the company expects to bring it to pharmacies in the not too distant future.

Welbitz said this device and its mobile app will encourage women to do self-exams more frequently.

As for Bekindr, the presenter talked about how the company encourages people to share their stories. But it was unclear what the business model or product is.

A company called chirrp talked about its artificial intelligence-based platform. It enables businesses to interact with their customers on multiple channels. That way customers don’t have to wait on hold to reach businesses by phone. And businesses can deliver personalized conversations for customers based on the data they’ve collected.

NationPay told its story as well. The company provides cardless banking solutions.  In this case, a bank creates a BankNet on the NationPay wallet for 5000 NPT. The bank selects the fees for up to 3 signatories for minting and burning operations. The fee for the use of a token is 1 per or less. Any person can add the BankNet as a token wallet account, but only a client can mint tokens from their bank account at that bank to this token wallet account or burn tokens back to that bank account. And the Client can send the token to unbanked friends or family around the world, or trade the token for tokens of a foreign bank needed by a friend and then send those tokens to the friend.

Observables has a router that does premises management. It can help IT integrators, managed services providers, value-added resellers and others connect, manage, monitor, and control connected devices at customer locations and software-defined local area networks.

And Park Capital talked about a platform to deliver concierge services. Several noteworthy brands will be launching services, based on the white-label version of the platform, in the next couple of months.