YouTube Seeking Higher Quality Content from Video Enthusiasts

By Jamie Epstein August 01, 2011

Highly popular online video sharing site YouTube has just released a Creator Playbook designed to help users increase the amount of people who watch their videos, as well as elevate the level of traffic their uploaded videos receive. 

The 70-page booklet is an essential guide filled to the brim with important tips and strategies that can be implemented to expand the audience that view these videos and offers an easy way to create these videos -- all the way from pre-production to post-publication, a recent article stated.

In addition, the Creator Playbook will help to dramatically improve the quality of content being made available to users, including updates that can be used in conjunction with the website as it continues to grow. 

Organized into three different sections, each section gives readers detailed step-by-step guidelines that have been made into easy-to-understand instructions for users. The Playbook also comes with various checklists that users should take advantage of, as it improves their content as the video is being made.

YouTube director of content operations Tom Pickett said recently at the VidCon Conference in Los Angeles, "There is a lot of money coming into the online video space and the creativity emerging is amazing."

In conclusion, the Creator Playbook is an invaluable formula that has been created by YouTube expects to both encourage better content and help partners grow, TechCrunch's Jason Kincaid commented in a statement.

In related news, TechZone360 recently had the news that Allot Communications’ MobileTrends Report found that of all mobile Web usage, 22 percent of it can be accounted for by YouTube. When only looking at mobile video streaming content, YouTube makes up an astounding 52 percent.


Jamie Epstein is a TechZone360 Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC as a Web editor for TechZone360. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf

TechZone360 Web Editor

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