Verizon Promotions Could Mean Later iPhone 5 Release: Reports

By Erin Harrison August 15, 2011

Two Verizon promotions are hinting that the iPhone 5 may not become available until October.

In what appears to be a back-to-school promotion, Verizon Wireless plans to introduce an entry-level, $20-per-month data plan with 300 MB in the Mid-Atlantic region, according to several media outlets.

Verizon spokeswoman Brenda Raney told FierceWireless that all new and existing customers in Maryland, North Carolina, Virginia and Washington, D.C., are eligible for the promotion, which runs from Aug. 18 through Sept. 30. 

Following suit with other carriers, Verizon Wireless announced on July 7 that there would no longer be an unlimited data plan option for new smartphone users in the US, TechZone360 reported.

Verizon, with roughly one-third of all U.S. cellular customers, joined AT&T (one quarter market share) and T-Mobile USA (12 percent share) as having capped unlimited plans and moving to a “bucket of bits” pricing model for new users, reported TechZone360’s Peter Bernstein.

During a recent industry conference, Verizon CFO Fran Shammo said he “expects customers to move into the carrier's $50 and $80 tiers as they use LTE devices with multimedia capabilities,” Fierce Wireless reported.

“Usage is on an escalating scale,” Shammo said. “The tiered pricing will become more important as times goes on than it is today.” However, he did not give a timeframe for when he expects that kind of transition to take place.

In addition to the data promotion, PhoneArena reports that Verizon is introducing a $100 trade-in incentive through Sept. 30 for Western region customers upgrading to a smartphone.

This could mean that the iPhone 5 won’t become available until October, Gizmodo reported, since Verizon’s upper echelon must have information that would indicate Apple is holding out on the release until the holiday shopping season. Giving away a deal like after the iPhone 5 becomes available would mean the company would lose out on millions of dollars. So it looks like those who have been patiently waiting for the next version of the iPhone will have to do so a little longer.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TechZone360, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Jennifer Russell

Executive Editor, Strategic Initiatives

Related Articles

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More

TMC Launches The New Intelligence - an Unparalleled AI and Machine Learning Conference & Expo in Florida

By: TMCnet News    6/28/2018

TMC announced the launch of The New Intelligence conference and expo - The Event Powering the AI Revolution. This exciting new event will take place o…

Read More