New Study Shows Social Networkers Do Their Shopping Online

By Oliver VanDervoort September 13, 2011

It’s long been believed that those who actually use social network sites are those who spend quite a bit of time online as well as use the Internet for other activities. In fact, there has been little doubt in those assertions, but a new study shows that a vast majority of American social networkers use the Internet to do a good deal of their shopping.

This new report comes on the heels of a report from last month showing that more than half of all American adults are now using social networks. That number is higher than it has ever been. Nielsen’s third quarter study which was recently released shows that nearly 75 percent of adults who use sites like Facebook and Twitter also shop online. Of course the study also shows just how much more likely people who use social networks are to shop online than those who don’t. According to Nielsen, adults who use these sites are 12 percent more likely than the average internet user to actually do some shopping online. 

It is the popularity of online shopping that has lead to business like Amazon and eBay being as successful as they are. It is also the popularity of shopping with heavy Internet users that has driven Best Buy to launch a third party retail site. 

The study also showed some trends that businesses all over the world should pay close attention to. Among those who use social networks, Facebook is the leader by a wide margin, followed by Yahoo and Google in terms of number of users. Additionally, nearly 40 percent of social media users access the sites from their smartphones. A specific demographic of the person who uses a great deal of social media sites and also shops online has emerged as well. This user is a woman between the ages of 18 and 34, who is most likely from Asian or Pacific Islander descent. She’s got her bachelor’s degree but hasn’t exactly found her pot of gold yet, making less than $50,000 annually. In all, advertisers on Facebook should be aware that nearly 62 percent of that sites traffic is coming from females.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place NOW, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.




Edited by Rich Steeves

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More