Apple Among Biggest Gainers in Global Brands Report

By Michelle Amodio October 04, 2011

Despite its popularity and the fact that you can’t turn a corner without seeing an iOS device, Apple only made it in the top 10 brand list just now, for the first time ever, in fact.

Coca-Cola is Interbrand’s 2011 Best Global Brand out of its report, the number one spot that it has kept for the last twelve years. Apple, however, came in at #8, a spot it has never, ever seen. Thanks to a brand value of 58 percent, Apple’s finally a household name, just like the tried and true beverage.

Technology brands dominated this year's list with Google coming in as one of the biggest risers as its value soared 27 percent to $55 billion.

Google is coming in on the heels of Microsoft, which slipped 3 percent to $59 billion.

Seven of the top ten brands are, in fact, technology companies. Apple’s jump from last year is impressive, as it managed to go from 17th place to number 8.

“Looking at global intentions to purchase tablets, 85 percent of people considering a tablet say they want to buy an iPad,” said Jez Frampton, Interbrand's Global chief executive officer, according to AP. “There isn't a single other competitor above 5 percent.”

“By refining digital strategies and strengthening social networks, today's most valuable brands are creating more relevant customer engagements. These brands have seized opportunities to host richer, more tailored experiences, which, in turn, help drive longer-term loyalty and value among consumers and partners alike,” said Frampton in a press release.

HTC made its first appearance in Interbrand's Best Global Brands report this year, coming in at number 98. HTC, a mobile device company that recently shifted from B2B to B2C, is focusing on increasing consumer awareness, establishing partnerships with more established brands and enhancing its digital brand strategy.

“Uncertainty is the new status quo, so today's brands need to be quick and nimble,” noted Frampton. “Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world.”

Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Jennifer Russell

TechZone360 Contributor

Related Articles

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More

TMC Launches The New Intelligence - an Unparalleled AI and Machine Learning Conference & Expo in Florida

By: TMCnet News    6/28/2018

TMC announced the launch of The New Intelligence conference and expo - The Event Powering the AI Revolution. This exciting new event will take place o…

Read More