Google TV Getting Traction?

By Gary Kim January 06, 2012

Google TV has many of the same goals as Apple TV, namely to provide a simpler interface, a new way to discover great web and TV content. Google TV wants to provide a more TV-like YouTube experience, while Apple TV aims to do the same for iTunes and other content.

Google says it now has more than 150 apps which developers have specifically built for TV. Up to this point, Apple TV and Google TV have used an "add a box" approach. Google TV appliances

But Google has been aiming to make Google TV capabilities a native feature of the TV set, and seems to be getting some traction in that regard. Google TV getting traction

Google TV partners appear to include LG, Samsung, Sony and Vizio, all of whom will be featuring built in Google TV features on at least some TVs. Just how soon "many" makes and models will have embedded Google TV is not so clear. It might take several years. How long before Google TV is widely available?

But wider availability will be important insofar as consumers will become used to the idea that Internet-based video is available, and easy to view, on a standard TV. That won't, in and of itself, change the decisions content owners make about licensing their content in various different ways But the changes in customer expectations nonetheless will be important.

As millions of consumers become familiar with how to use Google TV and other TV-based systems that integrate Web-delivered programming, one more barrier to adoption will begin to fall. Content owners still will have to decide whether, when and how to make their shows available. But a potentially large audience will not be among the barriers to experimentation. 

So the issue is whether Google can succeed with its hoped-for seeding of Google TV on perhaps half of all TVs available for sale in the U.S. market in a few years. 

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.


Gary Kim is a contributing editor for TechZone360. To read more of Gary’s articles, please visit his columnist page.

Edited by Rich Steeves

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More