January 25, 2012

Sansay Moves into BroadSoft, Ready for Cloud Era


This morning, Sansay has announced proven interoperability between its VSXi session border controller and BroadSoft’s BroadWorks platform extending its reach into a new potential customer pool of more than 400 operators. 

At the same time, it now offers BroadSoft operators an alternative to AcmePacket.

“The industry will benefit from the added choice and we’re excited about being able to help some of these Broadsoft operators with their growth plans,” says Dave Walters, VP of marketing at Sansay.

As operators either move to VoIP or extend their service capabilities by moving from voice-only to next-gen communications services, their new offerings are going to require mediation at the network edge for routing, interconnect, signaling, security and transcoding. 

In fact, operators won’t have a choice. While they have been living off voice minutes for a long time, the new digital world has stripped the revenue from voice and moved it to multimedia and other higher bandwidth and profit services.  Services like SIP Trunking have helped usher in IP communications, but users have also experienced other over the top offerings that will force their carriers to innovate and roll out new services – and quickly.

Speed to market isn’t an issue.  With BroadSoft, Sansay has little customization work for BroadWorks user installs because BroadSoft uses one main code stream, meaning that once interop has been proven, the extension to any BroadWorks users becomes perhaps not quite plug and play, but a straightforward process.  This is important, not only because it reduces time to market, but because it also reduces complexity, driving costs down in a market that is already struggling.

As BroadSoft and its customers continue to grow, they will be adding wireless overlays to their existing fixed line services and introducing new cloud-based services. Among Sansay’s strength is its scalability, being able to switch more than 1,200 calls per second in a 2U unit.  That speed and time to deployment will prove a benefit as the cloud, in particular, become increasingly popular.

In fact, at some point in the not-so-distant future, network-based call and session control will drive the complete migration from premises-based PBXs to managed cloud services – effectively bringing the mobile model to the fixed-line space.  Broadsoft already has a set of enhanced and vertical-specific features designed for cloud delivery. These will soon become mainstream capabilities with traditional voice carriers.  But, regardless of where services originate, they will still require session control element to mediate between the different network interchanges.

“Our platform can fit the cloud model equally well,” says Walters. “Whether it’s in the 4G wireless space, in the cloud, or across fixed IP networks, there is going to be more need to IP-to-IP interconnect, and we see ourselves fulfilling that role as more and more IP endpoints and services come online.”

Sansay is Platinum Sponsor of ITEXPO East in Miami. To find out more about how Sansay can help you grow your services and subscriber base, stop by booth #406 next week.


Erik Linask is Group Editorial Director of TMC, which brings news and compelling feature articles, podcasts, and videos to 2,000,000 visitors each month. To see more of his articles, please visit his columnist page. Follow Erik on Twitter @elinask.

Edited by Stefania Viscusi



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