New Study Shows Most Time Online Is Spent on Facebook

By Tracey E. Schelmetic September 10, 2010

What is Facebook, besides the world’s largest and most popular social networking Web site?

The answer is: an enormous furnace for burning the world’s spare time (and possibly its alleged productive time, too). This is according to a new study by Internet research group comScore. Today, the average Internet user in the U.S. spends more time on Facebook than on Google (which came in second) or Yahoo (which ranked third).

The study also indicated that the amount of time people spend on Facebook continues to rise: just a year ago, data from Nielsen indicated that the average Internet user spent a healthy four hours and 39 minutes on Facebook every month. Today, that figure stands at more than seven hours per week. On average, Internet users spend about 9.9 percent of their time online on Facebook; Google, in second place, burned about 9.6 percent of Internet users’ time online.

The figures for Google include the company’s search engine, its news sites, YouTube (which is owned by Google) and Gmail. Yahoo, coming in third, claimed about 9.1 percent of Internet users’ time.

As of July of this year, Facebook had more than half a billion users worldwide. Though it is predicted that Facebook’s growth will begin to slow in North America, where it has largely saturated the market, aggressive growth is expected to continue abroad in countries such as India, South Korea, Japan and Russia. ComScore’s research has shown that Facebook's membership in India has grown 179 percent, to 20.9 million users, in the past year alone.

It would appear that we are about to share our addiction with the rest of the world. No word on whether they will thank us for it.


Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Stefania Viscusi

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More