New Study Shows Most Time Online Is Spent on Facebook

By Tracey E. Schelmetic September 10, 2010

What is Facebook, besides the world’s largest and most popular social networking Web site?

The answer is: an enormous furnace for burning the world’s spare time (and possibly its alleged productive time, too). This is according to a new study by Internet research group comScore. Today, the average Internet user in the U.S. spends more time on Facebook than on Google (which came in second) or Yahoo (which ranked third).

The study also indicated that the amount of time people spend on Facebook continues to rise: just a year ago, data from Nielsen indicated that the average Internet user spent a healthy four hours and 39 minutes on Facebook every month. Today, that figure stands at more than seven hours per week. On average, Internet users spend about 9.9 percent of their time online on Facebook; Google, in second place, burned about 9.6 percent of Internet users’ time online.

The figures for Google include the company’s search engine, its news sites, YouTube (which is owned by Google) and Gmail. Yahoo, coming in third, claimed about 9.1 percent of Internet users’ time.

As of July of this year, Facebook had more than half a billion users worldwide. Though it is predicted that Facebook’s growth will begin to slow in North America, where it has largely saturated the market, aggressive growth is expected to continue abroad in countries such as India, South Korea, Japan and Russia. ComScore’s research has shown that Facebook's membership in India has grown 179 percent, to 20.9 million users, in the past year alone.

It would appear that we are about to share our addiction with the rest of the world. No word on whether they will thank us for it.

Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Stefania Viscusi

TechZone360 Contributor

Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More