The Return of the Zune?

By Cindy Waxer September 15, 2010

Ever since ZDNet’s Mary-Jo Foley hinted on her “All About Microsoft” blog in early September that Microsoft is getting ready to release a brand new Zune for 2011, the blogosphere has been rife with rumors.

Foley’s blog post reads, “I keep hearing from a source of mine who has been a solid tipster on Microsoft-consumerish things in the past that Microsoft is still considering rolling out at least one more Zune HD media player. Let’s call it, just for fun, the Zune HD2 (though maybe Zune HD7 (potentially stealing a good name away from HTC) is a more likely name, given the Softies’ love of all things numbered 7 these days). Last I heard, it was supposed to be Microsoft’s iPod Touch competitor.”

Now, Electronista: Gadgets for Geeks blog reveals that Microsoft may share some of its plans for the future of the Zune HD at the same time as its mid-October release for Windows Phone 7. Microsoft CEO Steve Ballmer might even discuss the future of dedicated Zune devices at the same time, the most likely opportunity being at the October 11 open house event, where many of the company's latest offerings will be on display.

The Zune HD could use a little fanfare. Despite receiving favorable reviews from the tech press when it debuted last September, and ranking number 22 in the PC World 100: Best Products of 2009, Amazon’s list of Bestsellers in Electronics placed the iPod Touch in the second and third spot, (8GB and 32GB models), while the Zune HD (32GB) languished at number 89. In fact, reports shows that the Zune has remained at roughly two percent of U.S. MP3 player share despite new model releases, slashed prices and unique features such as on-demand music streaming.

But the question remains: Will rolling out a revamped version with the right marketing push just in time for the holiday shopping rush salvage the Zune in today’s high competitive media player market?




Edited by Erin Harrison

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Microsoft Research Project Allows for Inexpensive 3D Scanning from a Smartphone

By: Christopher Mohr    8/27/2015

It is now possible to perform 3D scanning from a smartphone, without additional hardware or an Internet connection, thanks to a new Microsoft Research…

Read More

Amazon's Scaled Back Consumer Device Efforts, Dash Button, and More

By: Paula Bernier    8/27/2015

Word is that Amazon is scaling way back on its consumer devices efforts, having let go of dozens of Lab126 engineers who worked on its Fire phone, acc…

Read More

The 4K War is Brewing, but Don't Expect a Crowned Winner

By: Special Guest    8/27/2015

The hype around 4K Ultra HD video is growing and we're seeing it gain traction in real ways. From the NFL Network and CBS using 4K cameras to capture …

Read More

Wallet Wars Part 2: Thanks to EMV, the Force is with Mobile Wallets

By: Special Guest    8/26/2015

In December 2015, when "Star Wars: The Force Awakens" hits movie theatres across the U.S., a very different type of force will 'awaken' the mobile wal…

Read More

Major Automakers Forge Alliance to Combat Cyberattackers

By: Joe Rizzo    8/25/2015

If you take a few minutes to think about what hackers go after, you'll realize that it is anything that has an Internet connection. Thanks to the Inte…

Read More