Microsoft Launches Windows Phone 7

By Cindy Waxer October 12, 2010

Bye, bye, Windows Mobile. Microsoft’s Windows Phone 7 is the company’s latest attempt to regain traction in the burgeoning smartphone software market.

Among the first smartphones to feature Windows Phone 7 is the Samsung Focus. Consumers can purchase the device from AT&T stores starting November 8 for $200 with a two-year contract requirement, according to Microsoft. Following this, two more phones for AT&T, manufactured by LG Electronics and HTC Corp., and one for T-Mobile USA, will enter the market. In total, nine new Windows Phone 7 handsets that will be available this holiday season from mobile operators in Europe, North America and Asia Pacific. 

Many industry watchers believe that the Windows Phone 7 is Microsoft’s last chance to establish a toehold in the smartphone software landscape. In fact, according to research firm Gartner, Google’s Android platform will challenge Nokia’s Symbian software to become the most dominant operating system on smartphones by 2014. Android’s global market share in the handset market is expected to rise from 4 percent in 2009 to nearly 30 percent over the next four years, Gartner predicts, while the Symbian platform will see its share of the market fall from 40 percent in 2010 to slightly over 30 percent in 2014.

As for Microsoft’s older system, Windows Mobile, in the most recent quarter, the operating system accounted for just 5 percent of the worldwide smart phone market. That compares with 18 percent for Research in Motion Ltd.'s BlackBerry phones and 14 percent for the iPhone, according to Gartner.

No wonder Microsoft is banking on a handful of new features to pay catch-up with competitors. These include a customizable Start screen with Live Tiles that, according to Microsoft’s website, “is a personal experience, showing people their own content. The Live Tiles come to life with real-time updates from the Web such as news, appointments or the status of friends. New Live Tiles can be easily created from whatever content a consumer wants, such as applications, websites and music.”

Other key features include a social gaming network with links to Xbox LIVE.

Edited by Erin Harrison

TechZone360 Contributing Editor

Related Articles

Is 5G a Spectrum-eating Monster that Destroys Competition?

By: Fred Goldstein    6/15/2018

To hear the current FCC talk about it, 5G mobile service is the be-all and end-all of not only mobile communications, but the answer to most of the co…

Read More

FX Group Makes the Red Carpet Shoppable with Blockchain-Based mCart Marketplace-as-a-Service

By: TMCnet News    6/14/2018

mCart by Mavatar announces the launch of the world's first blockchain-based decentralized mCart marketplace by the FX Group.

Read More

Judge Gives AT&T-Time Warner Deal Green Light

By: Paula Bernier    6/12/2018

Federal judge Richard Leon gave the $85 billion deal the green light today - and without any requirements to sell off any parts of the company. He als…

Read More

A New Foundation for Evolving Blockchain As a Fundamental Network Technology

By: Arti Loftus    6/12/2018

There are now thousands of blockchains, and unless you are a cryptophile, you won't recognize most of them.

Read More