Google Poised to Grab Chunk of the $140 Billion U.S. E-commerce Market

By Tracey E. Schelmetic November 05, 2010

Watch out, Amazon and eBay. Google this week announced plans to add features to its existing shopping search site, Google Product Search, which, among other things, will make it easier for users to look for soft goods such as apparel -- a fast-growing area in the $140 billion U.S. e-commerce market, sources told the Wall Street Journal.

To take a piece of this lucrative market from the likes of Amazon and eBay, it would appear that Google plans to leverage the online shopping technology created by that Google acquired in August of this year. is a visual product search engine that shows photos of products and compares their prices and availability on different shopping sites and in retail stores.

At the time of the acquisition, Google stated, “While will operate its Web sites separately in the near term, we're excited about the technology they've built and the domain expertise they'll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners.”

While expecting to compete with Amazon and eBay may be ambitious (and Google certainly has a lot of work ahead of it), some analysts think Google's search engine dominance may give it an attractive edge, such as in pursuing combined brick-and-mortar and online marketing, bolstered by location-based technologies. Said Clint Boulton on eWeek's Google Watch blog, “If Google gets its serendipitous [product] search engine to fly in the next couple of years, it's not a stretch to think that people walking by storefronts will get beamed side-by-side results from Google Product Search using the image-recognition technology from These results would be paired with inventory info from within participating stores (Google Places members) to show prospective shoppers available merchandise, along with size and color information about what the shops have in stock. “

Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Tammy Wolf

TechZone360 Contributor

Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More