Dell Moves Away from BlackBerry; RIM Cries Publicity Stunt

By Cindy Waxer November 05, 2010

Dell plans to ditch BlackBerry phones in favor of moving roughly 25,000 of its 100,000 employees onto its own line of Dell phones, reported the Wall Street Journal. But while Dell says the migration will reduce its mobile costs by 25 percent, BlackBerry-maker Research In Motion is arguing that Dell’s much-ballyhooed dump is nothing more than a publicity stunt.

According to the Wall Street Journal, Dell plans to move employees onto its VenuePro which will soon be available on AT&T as one of the first smartphones to run Microsoft’s new operating system, Windows Phone 7.

“Clearly in this decision we are competing with RIM, because we're kicking them out," Dell’s chief financial officer, Brian Gladden, said in an interview.

Yet in an emailed statement to the Wall Street Journal, RIM said it's "highly unlikely" that Dell will save any money by switching to the Dell Venue Pro from the BlackBerry.

"We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity," RIM's senior vice president of corporate marketing Mark Guibert said in an emailed statement.

Regardless, RIM can’t afford to shed any customers these days. According to a report by tech trend firm ComScore, RIM is fast losing market share to Google’s Android operating system. Among the report’s key findings is that consumer awareness of Google’s Android is growing rapidly, due in large part to the Verizon Droid ad campaign. RIM is still the leading mobile smartphone platform, dropping from 42.1 percent to 41.7 percent market share. It’s followed closely by Apple which dropped from 25.4 percent to 24.4 percent and Microsoft which dropped from 15.1 percent to 13.2 percent. 

But while Android ranked fourth on the list, it skyrocketed from 9 percent to 13 percent market share in this same period. Even research firm Gartner estimated BlackBerry’s share of worldwide smartphone sales dropped one percentage point to 18 percent in the second quarter of this year versus the previous as shares of Android and Apple devices rose.




Edited by Tammy Wolf

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Google says Encryption Keys are in the Ignition

By: Peter Bernstein    7/31/2015

It has been such a wild few days in the cyber security area with all of the hacks, data breaches, exposures by security folks that all Android and wea…

Read More

Chattanooga Fiber Network Triple Play: Smart Grid, Gigabit, Green Energy

By: Doug Mohney    7/31/2015

Chattanooga is unique for a gigabit class network that covers the entire community, serving over 150,000 homes and businesses. Its advantages go far b…

Read More

Strategy Analytics: Shakeups Abound in the Tablet Market

By: Steve Anderson    7/31/2015

While the tablet market is something of a lesser phenomenon compared to the smartphone market, there's still quite a bit happening. A new report from …

Read More

Chattanooga: Much More than GigCity

By: Doug Mohney    7/31/2015

It is far too simple to say Chattanooga's high-speed fiber optic network is the cornerstone to the city's future growth. While city leaders and operat…

Read More

Taking a Look into Windows 10

By: Joe Rizzo    7/31/2015

On July 29, 2015 the long awaited release of Windows 10 arrived. You may have noticed that Microsoft went from version 8.1 to Windows 10, which is due…

Read More