Amazon to Buy Owner Quidsi

By Cindy Waxer November 08, 2010

Are consumers ready to buy shampoo and toilet paper online? thinks so. The giant e-tailer just purchased Quidsi, the owner of and for $500 million.

“I'm not sure which is more unpleasant -- changing diapers, paying too much for them, or running out of them," said Jeff Bezos, founder and CEO of, in a press release. "This acquisition brings together two companies who are committed to providing great prices and fast delivery to parents, making one of the chores of being a parent a little easier and less expensive."

According to, Quidsi will continue to operate independently after the acquisition. Amazon says it will also assume about $45 million in debt and other obligations as part of the deal. The acquisition is expected to close in December. In addition to and, Quidsi recently launched, a prestige beauty boutique.

Launched in 2005, Quidsi has built a solid fan base selling everything from health and beauty products to household essentials and baby care items. Quality customer service has been a key focus for the company, ensuring customers overnight delivery, a wide selection of goods and fast, free shipping.

Last year, Amazon expanded its online empire with the acquisition of online shoe and apparel retailer Zappos for $1.1 billion. At the time, Tony Hsieh, Zappo’s CEO, sent a letter to his employees that read:

“This morning, our board approved and we signed what’s known as a ‘definitive agreement’, in which all of the existing shareholders and investors of Zappos (there are over 100) will be exchanging their Zappos stock for Amazon stock. Once the exchange is done, Amazon will become the only shareholder of Zappos stock…

Amazon purchased Zappos for 10 million Amazon shares or $880 million. That’s a whole lot of Manolo Blahniks.

Edited by Tammy Wolf

TechZone360 Contributing Editor

Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More