Hulu Plus Emerges Out of Preview with Discount

By Cindy Waxer November 18, 2010

Presumably gearing up for the Christmas season, Hulu Plus has lowered its monthly subscription price by $2 to $7.99 per month and is now officially out of the preview stage. 

“With this launch, we are proud to offer our users the only subscription service with the full current season of hit TV shows like Glee, Modern Family, The Office, House, 30 Rock, Grey’s Anatomy, and more, with minimal ad-load, across computers, TVs, mobile phones, and tablets,” wrote Hulu chief executive Jason Kilar in a blog post.

Current subscribers who joined during the preview period will receive a credit for the difference from the $9.99 preview price. This credit will automatically be applied to their next billing cycle. Hulu is also offering one-week free trials to all new Hulu Plus subscribers. What’s more, people who sign up via Hulu Plus’s referral program will receive two weeks free.

Although Hulu Plus is now available on the PC, Apple’s iPad, iPhone 3GS, iPhone4 and third-generation iPod Touch, Hulu Plus is also launching on Roku. All PlayStation 3 owners with a PlayStation Network account, which is free, can download the Hulu Plus application. In the months to come, Hulu Plus will be coming to Internet-connected Vizio, LG Electronics, and Panasonic Blu-ray players and HDTVs; TiVo Premiere DVRs; the Xbox 360; and Western Digital’s WD TV Live Hub Media Center and WD TV Live Plus Network Media Player, with many more mobile phones, tablets, set-top boxes, and Internet-connected devices to be announced.

According to a 2009 comScore report, nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo Sites (42.5 million) and Hulu (41.6 million).




Edited by Tammy Wolf

TechZone360 Contributing Editor

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