Microsoft Ups the Ante on Internet Explorer Privacy Tools

By Cindy Waxer December 08, 2010

Microsoft thinks it’s found a solution for those tired of being tracked by websites. The Redmond giant has created a new privacy feature called “Tracking Protection,” which will be a part of the company’s upcoming version of the Internet Explorer browser.

According to a statement by Microsoft’s corporate vice president Dean Hachamovitch, head of Internet Explorer development, “Tracking Protection in IE9 puts people in control of what data is being shared as they move around the Web. It does this by enabling consumers to indicate what websites they’d prefer to not exchange information with. Consumers do this by adding Tracking Protection Lists to Internet Explorer. Anyone, and any organization, on the Web can author and publish Tracking Protection Lists. Consumers can install more than one. By default, there are no lists included in IE9, which is consistent with our previous IE releases with respect to privacy.”

Tracking Protection is a timely feature given that policymakers around the world are struggling to strike a balance between how companies collect, use and store online information and consumer privacy rights.

In fact, earlier this month, the Federal Trade Commission laid out its plan to put an end to online espionage with a proposed “Do Not Track” tool – most likely a persistent setting on consumers’ browsers – so that consumers can choose whether to permit the collection of data regarding their online searching and browsing activities. Essentially, consumers would be able to opt out of the collection of information about their Internet behavior for targeted ads with the click of a button signaling the consumer’s choices about being tracked and receiving targeted ads.

“Technological and business ingenuity have spawned a whole new online culture and vocabulary – e-mail, IMs, apps and blogs – that consumers have come to expect and enjoy. The FTC wants to help ensure that the growing, changing, thriving information marketplace is built on a framework that promotes privacy, transparency, business innovation and consumer choice. We believe that’s what most Americans want as well,” said FTC Chairman Jon Leibowitz, in a statement.

The Do Not Track tool is said to have been inspired by today’s “Do Not Call Registry,” which gives consumers the choice about whether to receive telemarketing calls at home. The list, launched in 2003, prevents telemarketers from calling once you have been registered for 31 days.




Edited by Tammy Wolf

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Two Technologies That Showcase Good VR Could Cost $20K

By: Rob Enderle    6/23/2017

This month, there were two interesting product announcements. The first was in regard to very high-resolution displays that should arrive in VR headse…

Read More

Popularity of Voice Recognition Gadgets Highlights Need for Speech Analytics

By: Kayla Matthews    6/21/2017

Voice-activated personal assistant platforms such as Amazon's Alexa continue to grow in popularity, making lives easier in all sorts of ways. As such …

Read More

Can Machine Learning Defuse the Ticking Time Bomb of Open Recalls?

By: Special Guest    6/20/2017

Did you know that 150 million vehicles have been recalled in the USA since 2014? That's 38 percent of all the cars in America. And, according to Recal…

Read More

Technology and Ties: 5 Reasons Gen X is Taking Over in Business

By: Special Guest    6/20/2017

The generational clash in the workplace between Millennials and Baby Boomers gets all the hype. It reminds me of the debate over who would win - Muham…

Read More

For Amazon-Whole Foods' Future, Look to Zappos, Not Robots

By: Doug Mohney    6/19/2017

Amazon's bid for Whole Foods is obvious and brilliant. There's a lot of crazy talk about how Whole Foods will get turned into people-less stores like …

Read More