Microsoft Ups the Ante on Internet Explorer Privacy Tools

By Cindy Waxer December 08, 2010

Microsoft thinks it’s found a solution for those tired of being tracked by websites. The Redmond giant has created a new privacy feature called “Tracking Protection,” which will be a part of the company’s upcoming version of the Internet Explorer browser.

According to a statement by Microsoft’s corporate vice president Dean Hachamovitch, head of Internet Explorer development, “Tracking Protection in IE9 puts people in control of what data is being shared as they move around the Web. It does this by enabling consumers to indicate what websites they’d prefer to not exchange information with. Consumers do this by adding Tracking Protection Lists to Internet Explorer. Anyone, and any organization, on the Web can author and publish Tracking Protection Lists. Consumers can install more than one. By default, there are no lists included in IE9, which is consistent with our previous IE releases with respect to privacy.”

Tracking Protection is a timely feature given that policymakers around the world are struggling to strike a balance between how companies collect, use and store online information and consumer privacy rights.

In fact, earlier this month, the Federal Trade Commission laid out its plan to put an end to online espionage with a proposed “Do Not Track” tool – most likely a persistent setting on consumers’ browsers – so that consumers can choose whether to permit the collection of data regarding their online searching and browsing activities. Essentially, consumers would be able to opt out of the collection of information about their Internet behavior for targeted ads with the click of a button signaling the consumer’s choices about being tracked and receiving targeted ads.

“Technological and business ingenuity have spawned a whole new online culture and vocabulary – e-mail, IMs, apps and blogs – that consumers have come to expect and enjoy. The FTC wants to help ensure that the growing, changing, thriving information marketplace is built on a framework that promotes privacy, transparency, business innovation and consumer choice. We believe that’s what most Americans want as well,” said FTC Chairman Jon Leibowitz, in a statement.

The Do Not Track tool is said to have been inspired by today’s “Do Not Call Registry,” which gives consumers the choice about whether to receive telemarketing calls at home. The list, launched in 2003, prevents telemarketers from calling once you have been registered for 31 days.




Edited by Tammy Wolf

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

API Management Poised for Big Growth

By: Paula Bernier    3/22/2017

The API management market is forecast to be worth $2.665 billion by 2021, according to MarketsandMarkets. That's up from more than $606 million last y…

Read More

IBM Watson Aims to Improve Call Center, IVR CX

By: Paula Bernier    3/22/2017

At its IBM Interconnect event today, the tech giant is introducing the IBM Watson Voice Gateway. It can act as a cognitive self-service agent, directl…

Read More

The 3D Printer That Could Print Your Next House or Finish Trump's Wall in Two Months

By: Rob Enderle    3/21/2017

Not only could this 3D printer be used to rapidly rebuild a town devastated by a natural or manmade disaster, the resulting home could be better able …

Read More

How Twitter, Indiegogo and IBM Will Augment Executives and Politicians

By: Rob Enderle    3/20/2017

I think Twitter could become the showcase for what Ginni Rometty, IBM's CEO, was talking about when she said that IBM wasn't focused on replacing huma…

Read More

NVIDIA and Intel Race for Autonomous Vehicles

By: Doug Mohney    3/17/2017

While Intel was basking in the glow of a $15 billion deal for Israel-based Mobileye this week, NVIDIA announced autonomous vehicle partnerships with B…

Read More