Microsoft Ups the Ante on Internet Explorer Privacy Tools

By Cindy Waxer December 08, 2010

Microsoft thinks it’s found a solution for those tired of being tracked by websites. The Redmond giant has created a new privacy feature called “Tracking Protection,” which will be a part of the company’s upcoming version of the Internet Explorer browser.

According to a statement by Microsoft’s corporate vice president Dean Hachamovitch, head of Internet Explorer development, “Tracking Protection in IE9 puts people in control of what data is being shared as they move around the Web. It does this by enabling consumers to indicate what websites they’d prefer to not exchange information with. Consumers do this by adding Tracking Protection Lists to Internet Explorer. Anyone, and any organization, on the Web can author and publish Tracking Protection Lists. Consumers can install more than one. By default, there are no lists included in IE9, which is consistent with our previous IE releases with respect to privacy.”

Tracking Protection is a timely feature given that policymakers around the world are struggling to strike a balance between how companies collect, use and store online information and consumer privacy rights.

In fact, earlier this month, the Federal Trade Commission laid out its plan to put an end to online espionage with a proposed “Do Not Track” tool – most likely a persistent setting on consumers’ browsers – so that consumers can choose whether to permit the collection of data regarding their online searching and browsing activities. Essentially, consumers would be able to opt out of the collection of information about their Internet behavior for targeted ads with the click of a button signaling the consumer’s choices about being tracked and receiving targeted ads.

“Technological and business ingenuity have spawned a whole new online culture and vocabulary – e-mail, IMs, apps and blogs – that consumers have come to expect and enjoy. The FTC wants to help ensure that the growing, changing, thriving information marketplace is built on a framework that promotes privacy, transparency, business innovation and consumer choice. We believe that’s what most Americans want as well,” said FTC Chairman Jon Leibowitz, in a statement.

The Do Not Track tool is said to have been inspired by today’s “Do Not Call Registry,” which gives consumers the choice about whether to receive telemarketing calls at home. The list, launched in 2003, prevents telemarketers from calling once you have been registered for 31 days.




Edited by Tammy Wolf

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

2015 In Cybersecurity: Sadly, Another Bumpy Year is Ahead

By: TMCnet Special Guest    1/27/2015

After a rough 2014 for cybercrime, it would be great to say, "Oh, that speed bump is behind us," or, "We built some magic widgets that will solve the …

Read More

Content Translation in the Mobile Era: 3 Lessons to Learn the Easy Way

By: TMCnet Special Guest    1/26/2015

The tech industry is working hard to destroy the virtual Tower of Babel. If you only speak English and Skype a Spanish speaker Microsoft will now tran…

Read More

Super Bowl Sunday - Game on for TV Everywhere

By: Bob Wallace    1/22/2015

NBCUniversal is using the largest annual live sports viewing stage - the Super Bowl - to pitch consumers the benefit of a cable TV subscription - by o…

Read More

Corporate Video Usage Widens and Gets Creative

By: Tara Seals    1/22/2015

At least 40 percent of organizations that use real-time video applications are employing it in more than a dozen use cases.

Read More

Eat Your Heart Out Apple: Dell Tablet to Film Hollywood Movie

By: Rob Enderle    1/19/2015

I don't mean the tablet will be used in the film, I mean it will be used as the camera to create the movie. The tablet in question is the Dell Venue 8…

Read More