Mobile Market is Facebook's 'Primary Focus' in 2011: CTO

By Beecher Tuttle January 27, 2011

Facebook's top priority in the upcoming year will be to improve the experience of its mobile users, the company's chief technology officer Bret Taylor noted earlier this week at the Inside Social Apps conference in San Francisco.

Taylor said that more than 200 million people regularly access Facebook through their mobile device, and that this group of users is nearly twice as active as those who check their page using a desktop computer, according to the Wall Street Journal.

While this is clearly good news, Taylor noted that it has created a bit of a fragmented user experience because Facebook has so many different mobile platforms -- each of which offers a specially designed look and feel. He said that when Facebook adds a new feature, the company needs to update seven different mobile platforms, including Android, iOS and touch.facebook.com.

“It’s an incredible challenge,” he said. “And there’s feature-skew."

So, Facebook's plan for 2011 is to rework its mobile platforms so that they all offer a similar user experience. To help with this transition, Facebook will look to HTML5.

"It is the future platform,” Taylor said of the Web standard. “That’s where we’re putting a huge amount of our resources.”

Taylor noted that 125 million of Facebook's more than 200 million active mobile users currently own a HTML5-enabled smartphone. That number should only increase in the coming year, he added.

In a separate interview with TechCrunch, Taylor indicated that Facebook is also working on creating a version of its site that is designed specifically with tablet devices in mind. As any iPad owner can tell you, Facebook doesn't have the same look and feel when it is running on a tablet.

“We need to make a tablet version of Facebook," he told MG Siegler of TechCrunch. "It’s something we’re working on right now.”

In related news, Facebook recently announced that it acquired Seattle-based Rel8tion to improve the company's mobile advertising service. Click here to read that story.

Want to learn more about the latest in communications & technology? Then be sure to attend ITEXPO East 2011, taking place Feb 2-4, 2011, in Miami. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Beecher Tuttle is a TechZone360 contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More