March 08, 2011

Adobe's Wallaby Converts Flash Into HTML


The wait is over for developers looking to leverage Flash development capabilities to build HTML files that can run on systems without the need for the Flash Player. That’s because Adobe Systems is releasing a preview of Wallaby, the codename for an experimental technology that converts the artwork and animation contained in Adobe Flash Professional files into HTML.

According to Adobe’s website, Wallaby “allows you to re-use and extend the reach of your content to devices that do not support the Flash runtimes. Once these files are converted to HTML, you can edit them with an HTML editing tool, such as Adobe Dreamweaver, or by hand if desired. You can view the output in one of the supported browsers or on an iOS device.”

Along with Wallaby, Adobe has just announced the release of the Enterprise Edition of Adobe Digital Publishing Suite, a turnkey set of hosted software services and viewer technology to create, distribute, monetize and analyze digital magazines, newspapers and publications.

With a target market of Android tablets, including Motorola Xoom and Samsung Galaxy Tab, as well as RIM PlayBook and iOS tablet devices, the Enterprise Edition lets large publishers implement a custom tablet publishing solution without disrupting existing publishing processes and infrastructure. Adobe Digital Publishing Suite will also support both Apple App Store Subscriptions and Google One Pass for magazine and newspaper publishers.

 “The publishing industry is energized by the emergence of tablet devices that showcase magazines and publications in new, exciting formats that engage readers and offer advertisers high-impact interactive placements,” said David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe, in a statement. “By working with some of the biggest names in publishing during an extensive prerelease program, the Enterprise Edition of Adobe Digital Publishing Suite has been battle-tested and we can now look forward to even more great content coming to a device near you.”




Edited by Tammy Wolf



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