Google Buys Canadian Digital Content Synchronization Company

By Tracey E. Schelmetic April 11, 2011

At the rate Google is going, if you have a small, innovative Web services business, you'd better nail it down, unless you want to become part of the Don't-Be-Evil-Empire. The latest is Canadian company, a company that allows users to share digital content across multiple devices. Pushlife was founded and fronted by Ray Reddy, a former Research in Motion employee, in 2008.

PC World writes that this acquisition will give Google content synchronization know-how and technology, and a company that is already familiar with its Android smartphone operating system. PushLife's software automatically synchronizes content on a phone with that stored on a computer in iTunes or Windows Media Player, according to a FAQ posted on PushLife's Web site, where a notice is posted that says the company is “pleased to announce that we've been acquired by Google!”

Financial details were sketchy: a number of $25 million was tossed around, but it wasn't clear if that was in U.S. or Canadian dollars. Existing Pushlife staff will reportedly join Google's engineering team in Canada. It will discontinue its own synchronization service, it said. Except for the message about being pleased to join Google, Pushlife's own website was down this morning.

PushLife said there is a lot more to do in the mobile space, including “improving the way applications look and making them easier to use.”

Google isn't yet saying what the acquisition will mean to Google services. However, the search giant may soon have plenty of content for phone and PC users to sync, as according to numerous reports it is close to launching its own music sales service, says PC World.

Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Janice McDuffee

TechZone360 Contributor

Related Articles

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More

3 Ways to Improve Your VR Projects

By: Ellie Martin    1/4/2018

There is no denying that VR is here and will most likely only increase in velocity as a terminal speed is yet to be even hypothesized. That is why it …

Read More

Alphabet to See Schmidt Step Down

By: Maurice Nagle    12/21/2017

In 2001, Google brought Eric Schmidt on board as CEO. To 10 years later become executive chairman, and continue to serve in this capacity through rest…

Read More