Google Buys Canadian Digital Content Synchronization Company

By

At the rate Google is going, if you have a small, innovative Web services business, you'd better nail it down, unless you want to become part of the Don't-Be-Evil-Empire. The latest is Canadian company Pushlife.com, a company that allows users to share digital content across multiple devices. Pushlife was founded and fronted by Ray Reddy, a former Research in Motion employee, in 2008.

PC World writes that this acquisition will give Google content synchronization know-how and technology, and a company that is already familiar with its Android smartphone operating system. PushLife's software automatically synchronizes content on a phone with that stored on a computer in iTunes or Windows Media Player, according to a FAQ posted on PushLife's Web site, where a notice is posted that says the company is “pleased to announce that we've been acquired by Google!”

Financial details were sketchy: a number of $25 million was tossed around, but it wasn't clear if that was in U.S. or Canadian dollars. Existing Pushlife staff will reportedly join Google's engineering team in Canada. It will discontinue its own synchronization service, it said. Except for the message about being pleased to join Google, Pushlife's own website was down this morning.

PushLife said there is a lot more to do in the mobile space, including “improving the way applications look and making them easier to use.”

Google isn't yet saying what the acquisition will mean to Google services. However, the search giant may soon have plenty of content for phone and PC users to sync, as according to numerous reports it is close to launching its own music sales service, says PC World.


Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Janice McDuffee
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Your Post-Quantum Readiness Starts at Y2Q Summit

By: TMCnet News    5/27/2026

Y2Q Summit is an executive conference focused on helping enterprises prepare for the coming era of quantum computing disruption, cybersecurity transfo…

Read More

Why Award Marketing Should Be Part of Every B2B Tech Company's Growth Strategy

By: Erik Linask    5/20/2026

Award marketing matters for B2B tech companies because industry recognition can strengthen trust, support sales and partner relationships, improve con…

Read More

Why Email Is Still the Most Underrated Layer of Modern Software Infrastructure

By: Contributing Writer    5/15/2026

Take, for example, the following scenario. A user requests a password reset, waits a few seconds, refreshes their inbox and nothing arrives. They try …

Read More

Jitterbit's Visionary Status Signals a Shift in the iPaaS Market

By: Contributing Writer    4/7/2026

As enterprise ecosystems grow more complex, integration has become less of a backend IT function and more of a strategic driver of business performanc…

Read More

Cyber Extortion over hoax Breach: Lessons from a Fabricated story about IDMERIT

By: Contributing Writer    3/3/2026

Cybercriminals are increasingly staging fake data breaches to launch extortion attempts against KYC-AML companies. Recently, hackers devised a new met…

Read More