Tablet Revenues to Surge to $49 Billion by 2015: Report

By Beecher Tuttle April 19, 2011

Demand for tablet devices is expected is to increase rapidly over the next few years, resulting in global revenues reaching as high as $49 billion by 2015, according to a recent report from research firm Strategy Analytics.

By that time, the tablet market is expected to become the third hottest consumer electronics segment behind only televisions and personal computers. The research firm predicts that 80 percent of the tablet market will be dominated by high-tier and low-tier models, with major brands like Apple and Samsung gaining the lion's share. The anticipated influx of lower priced devices will bring down the average price of the tablet over the next few years.

As expected, the best markets for tablet vendors will be in North America, Western Europe and Asia Pacific, where many of the low-tier models will be sold. In fact, the average selling price in Asia Pacific will be 85 percent less than that in Western Europe. That said, total revenues in Asia Pacific will beat out those in Western Europe due to the sheer number of tablets that are expected to be sold there.

Overall, the research firm speculates that as many as 149 million tablet devices will be sold in 2015 alone.

"The strategic trend here is for personal and mobile computing to shift away from keyboards to touchscreens," Neil Mawston, a Strategy Analytics analyst, told Bloomberg Business Week. "Competition is rising, supply is rising, so prices should fall over time."

Even with lofty estimates, Strategy Analytics forecast still fails to reach that of Gartner, which speculated that as many as 294 million units will be shipped in 2015, Reuters reports.

Most analysts expect that Apple will continue to dominate the tablet market for at least the next few years. It is estimated that the tech giant sold around 1 million iPad 2 devices in the first weekend of its March launch. Overall, iPads have generated approximately $9.6 billion in sales since its debut last April, according to Bloomberg.




Beecher Tuttle is a TechZone360 contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More