Moshi Monsters Reaches Milestone of 50 Million Users Worldwide

By Ed Silverstein June 06, 2011

Moshi Monsters has reached an impressive milestone of some 50 million registered users worldwide, according to company statements.

Moshi Monsters is a social game aimed at children between 6 and 12. It lets them “adopt” what amounts to “virtual pets,” visit a “virtual land” called “Monstro City,” earn “virtual currency,” and communicate with their peers in safe, online environment.

“Players choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma - that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment,” says the company press release.

A recent study by AVG revealed that 92% of children in the United States “have an online presence by the time they are two, compared to 73% in western Europe,” Mashable reports.

"North America is a huge growth area for us right now," Michael Acton Smith, CEO and creator of Moshi Monsters, recently said in a statement carried by TechZone360.

It has 15 million registered users in North America alone, according to TechZone360.

"We're delighted to hit 50 million registered users and have even more ambitious plans ahead. Our vision is to build the largest entertainment brand in the world for this new digital generation of kids," Smith added.

The website is at the center of the brand.

The franchise has already or will soon feature toys, as well as such complimentary items as books, video games, trading cards and a Moshi magazine. Moshi will have related music, live tours, TV and movies, according to company statements.

Moshi was founded by Mind Candy, which is based in London.

Mind Candy came close to bankruptcy in 2008. It is now expecting to raise over $100 million in gross retail sales with all Moshi Monsters-related products in 2011, TechZone360 reports.

Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

TechZone360 Contributor

Related Articles

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More

3 Ways to Improve Your VR Projects

By: Ellie Martin    1/4/2018

There is no denying that VR is here and will most likely only increase in velocity as a terminal speed is yet to be even hypothesized. That is why it …

Read More

Alphabet to See Schmidt Step Down

By: Maurice Nagle    12/21/2017

In 2001, Google brought Eric Schmidt on board as CEO. To 10 years later become executive chairman, and continue to serve in this capacity through rest…

Read More