Apple Shutting Down MobileMe to Make Room for iCloud

By Beecher Tuttle June 07, 2011

When Apple CEO Steve Jobs took the stage on Monday to unveil the company’s highly-anticipated iCloud offering, many began to wonder about the fate of MobileMe, Apple's oft-maligned cloud-based sync and storage product.

The Cupertino, Calif., company answered that question later on Monday by sending an email to current MobileMe subscribers explaining that the service will be shuttered next summer.

“Your MobileMe subscription will be automatically extended through June 30, 2012, at no additional charge,” Apple's email read. “After that date, MobileMe will no longer be available.”

The shuttering of MobileMe doesn't come as a great surprise. The $99 annual fee service failed to develop a significant following, leading many to believe that the shelf life of the product was waning. Apple then pulled the product from its online store in February.

In fact, Jobs acknowledged during the iCloud unveiling on Monday that MobileMe “wasn't [Apple's] finest hour.”

Fortune's Inside Apple recently reported that an irate Jobs assembled the MobileMe team in 2008 to discuss the product's flawed launch and why the Wall Street Journal's tech guru, Walt Mossberg , refused to recommend it to readers.

“You've tarnished Apple's reputation,” Jobs told the team, according to Fortune's Adam Lashinsky. “You should hate each other for having let each other down ... Mossberg, our friend, is no longer writing good things about us.”

Jobs reportedly disbanded the original MobileMe team and appointed a new product head during the meeting.

As for current MobileMe subscribers, the news isn't all that bad. You will get a full year of MobileMe services for free and will be able to keep your same email address when you move to the free iCloud service, which will launch this fall. Details on how the transition will occur have yet to be finalized, Apple said in an FAQ post.

In addition, if you have purchased a MobileMe account but have yet to use the activation code, you are eligible to receive a complete refund. Users can even receive a prorated refund if they activated the code within the last few months.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Beecher Tuttle is a TechZone360 contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More