E-Reader Adoption Doubles in One Year

By Tracey E. Schelmetic June 28, 2011

A new study has found that 12 percent of U.S. households now own an e-reader for electronic books, such as Amazon's Kindle or Barnes & Noble's Nook. The number has tripled from just one year ago, indicating that American book readers are warming to the e-book format.

The phone survey, which was published yesterday, was conducted in April and May by the Pew Internet and American Life Project.

According to the Associated Press, one explanation may be the increasing affordability of the devices: prices for e-readers have fallen rapidly over the past year, likely due to increased competition in the e-reader marketplace. Many “few frills” models are available for around the $100 mark today.

The survey also found that ownership of tablet computers such as the iPad and various Google-Android-based models, has doubled over the past year to eight percent of households. Tablet computers can also read e-books.

Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices, said the study's authors.

This is the first time since the Pew Internet Project began measuring e-reader use in April 2009 that ownership of this device has reached double digits among U.S. adults. The study was based on research data from telephone interviews conducted by Princeton Survey Research Associates International from April 26 to May 22, 2011, among a sample of 2,277 adults, age 18 and older.

Both e-book reader and tablet computer adoption levels among U.S. adults are still well below that of other tech devices that have been on the market longer, according to the study's authors. Cell phones are far and away the most popular digital device among U.S. adults today, followed by desktop and laptop computers, DVRs and MP3 players.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Apple, Cisco Join Forces - What It Could Mean for Them, and the Rest of Us

By: Paula Bernier    9/2/2015

Tech powerhouses Apple and Cisco systems this week announced they have joined forces to give business users of iOS devices the best possible experienc…

Read More

LTE Broadcast, IndyCar Racing, and Blending the Best of TV and Stadium Viewing

By: Rob Enderle    9/1/2015

This last weekend I was at the IndyCar race in Sonoma to see Verizon and Qualcomm showcase LTE Broadcast-I also wanted to see the race. I've watched N…

Read More

Windows 95 to Windows 10: How Far We Have Come in 20 Years

By: Rob Enderle    9/1/2015

Last week was the anniversary of Windows 95, which was actually a life-changing launch for me. I'd just started out as an analyst, and Windows 95 was …

Read More

Microsoft Research Project Allows for Inexpensive 3D Scanning from a Smartphone

By: Christopher Mohr    8/27/2015

It is now possible to perform 3D scanning from a smartphone, without additional hardware or an Internet connection, thanks to a new Microsoft Research…

Read More

Amazon's Scaled Back Consumer Device Efforts, Dash Button, and More

By: Paula Bernier    8/27/2015

Word is that Amazon is scaling way back on its consumer devices efforts, having let go of dozens of Lab126 engineers who worked on its Fire phone, acc…

Read More