E-Reader Adoption Doubles in One Year

By Tracey E. Schelmetic June 28, 2011

A new study has found that 12 percent of U.S. households now own an e-reader for electronic books, such as Amazon's Kindle or Barnes & Noble's Nook. The number has tripled from just one year ago, indicating that American book readers are warming to the e-book format.

The phone survey, which was published yesterday, was conducted in April and May by the Pew Internet and American Life Project.

According to the Associated Press, one explanation may be the increasing affordability of the devices: prices for e-readers have fallen rapidly over the past year, likely due to increased competition in the e-reader marketplace. Many “few frills” models are available for around the $100 mark today.

The survey also found that ownership of tablet computers such as the iPad and various Google-Android-based models, has doubled over the past year to eight percent of households. Tablet computers can also read e-books.

Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices, said the study's authors.

This is the first time since the Pew Internet Project began measuring e-reader use in April 2009 that ownership of this device has reached double digits among U.S. adults. The study was based on research data from telephone interviews conducted by Princeton Survey Research Associates International from April 26 to May 22, 2011, among a sample of 2,277 adults, age 18 and older.

Both e-book reader and tablet computer adoption levels among U.S. adults are still well below that of other tech devices that have been on the market longer, according to the study's authors. Cell phones are far and away the most popular digital device among U.S. adults today, followed by desktop and laptop computers, DVRs and MP3 players.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

A WebRTC-like Standard for the Internet of Things? It's Complicated

By: Doug Mohney    1/13/2017

Building the connections for the Internet of Things (IoT) is challenging, since applications, services, and devices of all different shapes, sizes, an…

Read More

Dell Pushes IoT Boundaries with Latitude 7285

By: Steve Anderson    1/12/2017

Dell's new Latitude 7285 features WiTricity systems to work wirelessly, a principle similar to IoT operations.

Read More

Yahoo! Shakeup Drops Mayer, Changes Name

By: Steve Anderson    1/11/2017

Ahead of a sale to Verizon, Yahoo Inc. is poised to change its name, drop Marissa Mayer, and never be the same again.

Read More

How Amazon Reversed Microsoft's Strategy to Help Lenovo Create a Better Home AI

By: Rob Enderle    1/11/2017

At CES this past week, Lenovo made an interesting move by licensing the Alexa platform and building its own version of Amazon Echo called the "Smart A…

Read More

Will Space Exploration Soon Benefit from IoT Tech?

By: Kayla Matthews    1/11/2017

Apollo 11, the first spacecraft to successfully take human beings to the moon, had less computing power than the mobile phone you have in your pocket …

Read More