Tasteless Tweet of the Week: Microsoft Apologizes for Winehouse Plug

By Tracey E. Schelmetic July 26, 2011

Sometimes you hit, and sometimes you miss. Microsoft missed big time this week.

Within hours after the announcement on Saturday of the death of British singer Amy Winehouse in her London apartment, TweetBox360, the official public relations Twitter account for XBox360 UK, decided to engage in a little memorial marketing.

“Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune: zune.social.net/album/Amy-Wine...” tweeted the company.

Fans weren’t amused, and accused the giant of Redmond of engaging in some rather tasteless opportunistic marketing. “Tasteless” and “crass” were among the tweeted accusations that followed by fans.

The company quickly began backtracking, and the Twitter account quickly began apologizing, according to MSNBC.

“Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you,” read the first tweet, quickly followed by a second. “With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy’s family and friends at this very sad time,” read the next tweet.

The nature of tweet-based marketing – the point of which is to put the tweet out as quickly as possible – means that not everything gets fully checked for appropriateness, unlike with say...a magazine advertisement, a TV commercial or even a Facebook post, and Microsoft isn’t the first member of this club.

Baked goods company Entenmann’s recently had to apologize for a tweet that seemed to use the much-disliked Casey Anthony trial verdict to sell more baked goods, and designer Kenneth Cole had to lay out the mea culpas earlier this year after using the anti-government demonstrations in Cairo, Egypt to drum up interest in the company’s spring fashion line.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.




Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More