Tasteless Tweet of the Week: Microsoft Apologizes for Winehouse Plug

By Tracey E. Schelmetic July 26, 2011

Sometimes you hit, and sometimes you miss. Microsoft missed big time this week.

Within hours after the announcement on Saturday of the death of British singer Amy Winehouse in her London apartment, TweetBox360, the official public relations Twitter account for XBox360 UK, decided to engage in a little memorial marketing.

“Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune: zune.social.net/album/Amy-Wine...” tweeted the company.

Fans weren’t amused, and accused the giant of Redmond of engaging in some rather tasteless opportunistic marketing. “Tasteless” and “crass” were among the tweeted accusations that followed by fans.

The company quickly began backtracking, and the Twitter account quickly began apologizing, according to MSNBC.

“Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you,” read the first tweet, quickly followed by a second. “With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy’s family and friends at this very sad time,” read the next tweet.

The nature of tweet-based marketing – the point of which is to put the tweet out as quickly as possible – means that not everything gets fully checked for appropriateness, unlike with say...a magazine advertisement, a TV commercial or even a Facebook post, and Microsoft isn’t the first member of this club.

Baked goods company Entenmann’s recently had to apologize for a tweet that seemed to use the much-disliked Casey Anthony trial verdict to sell more baked goods, and designer Kenneth Cole had to lay out the mea culpas earlier this year after using the anti-government demonstrations in Cairo, Egypt to drum up interest in the company’s spring fashion line.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.




Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Modern Moms Shaping Influence

By: Maurice Nagle    7/19/2018

Everyone knows Mom knows best. The internet is enabling a new era in sharing, and sparking a more enlightened, communal shopping experience. Mommy blo…

Read More

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More