Google Most Popular Search Engine Despite Privacy Concerns

By

When online users had to pick what search engine they liked the best the answer was clear. An overwhelming 83 percent of those asked in a Pew survey said it was Google.

The recent Pew Internet & American Life Project-sponsored survey included questions posed to 2,253 adults, including 1,729 Internet users, according to news reports. The last time Pew asked the same question in 2004, 47 percent selected Google, The Associated Press reported. In addition, Google is earning a lot more in the years since the earlier survey. Ad revenue from Google led to $36.5 billion in revenue during 2011 — compared to $3 billion during 2004, the AP said.

In the most recent survey, Yahoo was a distant second. Yahoo was selected by 6 percent, compared to 26 percent in 2004.

Yet, even with Google’s popularity, users responding to the survey were often concerned about the way it collects data and its ad practices, and considered the search engine “intrusive,” The AP said.

“Search engines are increasingly important to people in their navigation of information spaces, but users are generally uncomfortable with the idea of their search histories being used to target information to them,” Kristen Purcell, Pew Internet associate director for research and author of the report, said in an organization statement. “A clear majority of searchers say that they feel that search engines keeping track of search history is an invasion of privacy, and they also worry about their search results being limited to what’s deemed relevant to them.”

Almost three-fourths of search engine users do not want the search engines to go through personal info to provide results based on their interests, according to The AP. Similarly, over two-thirds questioned do not to be sent “customized ads because they don't want their Web surfing activities to be tracked and analyzed.”

Google’s new privacy policy went into effect on March 1. The survey was taken before Google introduced the new privacy policy, TechZone360 reported.

Under the new policy, Google collects info about a user’s behavior on Google’s sites such as Google, Google+, YouTube and Gmail. The profile it generates can let marketers be aware of users who may like certain products. The new policy was attacked by several consumer and privacy advocates.

“Many people express concerns about targeted search and ads, but most internet users don’t have a sense that they can take steps to limit the amount of personal information that is captured and used by search engines and websites,” Joanna Brenner, Pew Internet web coordinator and report co-author, added in the organization’s statement.

Overall, Americans like to use search engines. Some 59 percent of Americans who go online will use a search engine at least once day, according to The AP. That compares to 29 percent in 2004.

In addition, some 52 percent of those questioned said that search results are now more relevant and useful, according to the Pew survey.




Edited by Tammy Wolf
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Your Post-Quantum Readiness Starts at Y2Q Summit

By: TMCnet News    5/27/2026

Y2Q Summit is an executive conference focused on helping enterprises prepare for the coming era of quantum computing disruption, cybersecurity transfo…

Read More

Why Award Marketing Should Be Part of Every B2B Tech Company's Growth Strategy

By: Erik Linask    5/20/2026

Award marketing matters for B2B tech companies because industry recognition can strengthen trust, support sales and partner relationships, improve con…

Read More

Why Email Is Still the Most Underrated Layer of Modern Software Infrastructure

By: Contributing Writer    5/15/2026

Take, for example, the following scenario. A user requests a password reset, waits a few seconds, refreshes their inbox and nothing arrives. They try …

Read More

Jitterbit's Visionary Status Signals a Shift in the iPaaS Market

By: Contributing Writer    4/7/2026

As enterprise ecosystems grow more complex, integration has become less of a backend IT function and more of a strategic driver of business performanc…

Read More

Cyber Extortion over hoax Breach: Lessons from a Fabricated story about IDMERIT

By: Contributing Writer    3/3/2026

Cybercriminals are increasingly staging fake data breaches to launch extortion attempts against KYC-AML companies. Recently, hackers devised a new met…

Read More