Groupon Acquires Mobile Recommendation App Ditto.me

By Beecher Tuttle April 17, 2012

Deal-of-the-day site Groupon continued its shopping spree on Monday by acquiring social app Ditto.me, a location-sharing service that also gives users personalized recommendations on restaurants, movies and other things to do around town.

The financial details of the transaction were not disclosed, nor were the specifics and why Groupon acquired Ditto.me and what it plans on doing with its new set of assets.

However, judging from the language in the blog announcing the deal, it seems likely that Groupon is poaching the San Francisco startup's talented group of engineers rather than its technology. This possibility is further strengthened by the fact that Ditto will be shuttering its service almost immediately.

“We can’t reveal what we’ll be working on at Groupon but we are excited to give it 100 percent – to enable this, we’ll be winding down Ditto,” the company posted on its blog. “On April 30th we’ll switch off the service and remove the app from Apple’s and Nokia’s stores. We think you’ll love what we and Groupon dream up next.”

Although execs have yet to unveil their new role at the thriving e-commerce site, Ditto CEO Jyri Engeström tweeted that the team will be working on “something new.” It is still unclear whether the entire Ditto team will make the trek to Groupon's headquarters in Chicago or if they will work remotely in San Francisco.

Ditto users who wish to archive their older posts before the service is shuttered can do so by emailing support@ditto.me.

For Groupon, the Ditto acquisition represents the company's third mobile buy in a matter of weeks. The deal-of-the-day site scooped up mobile app maker Kima Labs in February, just hours after it purchased Hyperpublic, a New York-based mobile startup that builds geo-location software. Unlike the Ditto acquisition, Hyperpublic was purchased mostly for its technology, according to Tech Crunch.

All three acquisitions underscore Groupon's recent push to make their service more mobile – a move that nearly every thriving tech company is making their focus.






Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More

3 Ways to Improve Your VR Projects

By: Ellie Martin    1/4/2018

There is no denying that VR is here and will most likely only increase in velocity as a terminal speed is yet to be even hypothesized. That is why it …

Read More

Alphabet to See Schmidt Step Down

By: Maurice Nagle    12/21/2017

In 2001, Google brought Eric Schmidt on board as CEO. To 10 years later become executive chairman, and continue to serve in this capacity through rest…

Read More