Trump Effectively Uses Social Media, Though Latest Publicity Stunt Appears to Fail

By Ed Silverstein October 25, 2012

Donald Trump was mocked in the media for his latest publicity stunt – offering to donate $5 million to charity if President Barack Obama would release his college and passport records, and college applications.

This week, Trump promised to donate $5 million to Obama's charity of choice in Chicago if Obama would release the documents.

Trump said his “major announcement” would “change the Presidential election.”

It did give an opportunity for Obama to joke about Trump on Jay Leno’s Tonight Show.

"We had constant run-ins on the soccer field,” Obama joked on the TV show, according to the Salt Lake Tribune. “He [Trump] wasn't very good and resented it. When we finally moved to America, I thought it would be over."


Image via Shutterstock

But there is a serious side to the matter.

“The real issue is that Trump demonstrated he still leads a very powerful brand as he accumulated more than 35,000 interactions on his Facebook profile.  That in and of itself was an accomplishment for Trump and his brand,” claimed Kenneth Wisnefski, CEO at WebiMax.

Trump attached the statement to his Facebook page and it led to more than 19,000 likes, 7,400 comments and 6,100 shares.  There was both positive and negative feedback.

“Donald Trump demonstrated his effective reach on social media first and foremost, marking this move as a win for the Trump brand.”  Wisnefski further claimed. “Never mind the specific announcement, what we learned today is that he [Trump] was able to generate a significant amount of buzz on social media which was most likely his original intention.”

Last year and again in this recent address, Trump took credit for Obama's birth certificate release, The Tribune said.




Edited by Braden Becker

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Nevada: Silver State to Tech Center

By: Doug Mohney    4/24/2015

Silver was the primary mineral mined in Nevada when it was admitted to the union in 1864, earning it the slogan of "The Silver State." Times changed, …

Read More

Comcast, Telecoms Need to Clean Up Their Own Houses

By: Doug Mohney    4/24/2015

Big telecom mergers just don't fly these days, but it took Comcast 14 months and at least $237 million spent in 2014 to figure it out it couldn't buy …

Read More

Creating a Smarter Network Infrastructure for the Connected World

By: TMCnet Special Guest    4/24/2015

The need to be connected to the 'smarter world' is ever increasing with the rise in the number of mobile devices. LTE is now a global reality for mill…

Read More

Major League Baseball's Sports Analytics Deliver Next-Gen Stats

By: Bob Wallace    4/24/2015

Get your next-gen stats here! Major League Baseball Advanced Media (MBLAM) this week launched "next-generation" stats league-wide that it hopes will c…

Read More

My Neighbor and Your Enterprise Data Privacy: They're Not as Unrelated as You Think

By: TMCnet Special Guest    4/23/2015

If you give your house key to your neighbor, he has the opportunity to snoop around through your vinyl album collection. That has lessons for enterpri…

Read More