Trump Effectively Uses Social Media, Though Latest Publicity Stunt Appears to Fail

By Ed Silverstein October 25, 2012

Donald Trump was mocked in the media for his latest publicity stunt – offering to donate $5 million to charity if President Barack Obama would release his college and passport records, and college applications.

This week, Trump promised to donate $5 million to Obama's charity of choice in Chicago if Obama would release the documents.

Trump said his “major announcement” would “change the Presidential election.”

It did give an opportunity for Obama to joke about Trump on Jay Leno’s Tonight Show.

"We had constant run-ins on the soccer field,” Obama joked on the TV show, according to the Salt Lake Tribune. “He [Trump] wasn't very good and resented it. When we finally moved to America, I thought it would be over."

Image via Shutterstock

But there is a serious side to the matter.

“The real issue is that Trump demonstrated he still leads a very powerful brand as he accumulated more than 35,000 interactions on his Facebook profile.  That in and of itself was an accomplishment for Trump and his brand,” claimed Kenneth Wisnefski, CEO at WebiMax.

Trump attached the statement to his Facebook page and it led to more than 19,000 likes, 7,400 comments and 6,100 shares.  There was both positive and negative feedback.

“Donald Trump demonstrated his effective reach on social media first and foremost, marking this move as a win for the Trump brand.”  Wisnefski further claimed. “Never mind the specific announcement, what we learned today is that he [Trump] was able to generate a significant amount of buzz on social media which was most likely his original intention.”

Last year and again in this recent address, Trump took credit for Obama's birth certificate release, The Tribune said.

Edited by Braden Becker

TechZone360 Contributor

Related Articles

Dorsey Named Twitter CEO a Second Time

By: Christopher Mohr    10/6/2015

Twitter announced recently that Jack Dorsey, who had been serving as the company's interim CEO the past three months, will continue in the same role o…

Read More

Who Will Save Sprint?

By: Doug Mohney    10/5/2015

Sprint has been on the skids for a while, a long slow decline due to a combination of bad decisions. Currently owned by SoftBank, it's an open questio…

Read More

Amazon Pulls Apple TV, Google Chromecast from its Store

By: Kyle Piscioniere    10/2/2015

The move is a blow to all three companies; Apple and Google lose the retail giant's highly visible sales platform, while Amazon loses the valuable ins…

Read More

Google and Microsoft Settle Patent Disputes

By: Doug Mohney    10/1/2015

Google and Microsoft have agreed to end a group of 20 smartphone and video game lawsuits in the U.S. and Germany. The battles started in 2010 over roy…

Read More

After Embroiled CEO Search, Twitter Expected to Reappoint Dorsey

By: Kyle Piscioniere    10/1/2015

Jack Dorsey, current founder and CEO of the payment company Square and founder of Twitter, is expected to retake the helm as Twitter's CEO without res…

Read More