Windows Tablets Made Up 7.5 Percent of the Market in Q1

By Rory Lidstone April 25, 2013

Microsoft has been keeping a lid on how many Surface tablets it shipped since the release of the Surface RT back in October, which has led many to write off the company's foray into the tablet space as a failure. However, there are other manufacturers — Samsung, Asus, Dell and a number of other Microsoft partners — making Windows 8 and/or Windows RT tablets of their own, and it would seem that all of these devices together have managed to make a dent in the coveted tablet market.

According to a new report from market research firm Strategy Analytics, three million Windows-based tablets shipped in the first quarter of 2013, making up 7.5 percent of the market for that period. This may not seem significant, but it does mean that Windows tablets have gained a foothold in the market — especially considering only 400,000 Windows-based tablets were shipped globally prior to the launch of the Surface in Q3 of last year.

For those not keen to do the math, that means that Microsoft's share of the global tablet market quadrupled in only six months. Also, considering the fact that the overall tablet market grew in this same time period from 25 million to 41 million units, and that Windows tablets still haven't penetrated certain markets, this achievement is all the more noteworthy. That said, Microsoft still has a long way to go until it can beat Apple and Android.

Indeed, Apple pushed out 19.5 million iPads in Q1, up from 11.8 million in the same period last year, while Android made massive gains, shipping 17.6 million compared to 6.4 million a year ago. This means that Google's Android OS has finally started to catch up to the iPad with 43.4 percent of the market, up from 34.2 percent in Q1 2012, while iOS tablets dropped from 63.1 to 48.2 percent. These numbers are sure to change even more over the coming months, now with Microsoft in the mix.




Edited by Blaise McNamee

TechZone360 Contributing Writer

SHARE THIS ARTICLE
Related Articles

President Obama Outlines Plans for Greater Protection of U.S. Interests from Cyberthreats

By: Peter Bernstein    2/12/2016

President Obama, in a commentary piece in the Wall Street Journal, has laid out what is described as "Our new national action plan includes $3 billion…

Read More

Self-Driving Car Update: The Human Driver Is No Longer a Risk

By: Rob Enderle    2/11/2016

This week, the NHTSA made a decision to designate the computer in a self-driving car the driver. This means, in theory, that you can now build a car t…

Read More

Artificial Intelligence: Man's New Best Friend

By: Special Guest    2/11/2016

Roll over dogs, there's a new human companion in town and it's smart, omnipresent and perhaps best of all, hair-free.

Read More

Tech Ethics (And Where They're Lacking)

By: Kayla Matthews    2/11/2016

The late Supreme Court Justice Potter Stewart once said, "Ethics is knowing the difference between what you have a right to do and what is right to do…

Read More

Carriers Losing Nearly $40 Billion a Year to Fraudulent Calling

By: Laura Stotler    2/10/2016

Telecom fraud is big business and poses a significant threat to carriers throughout the globe. According to a 2015 survey from the Communications Frau…

Read More