Windows Tablets Made Up 7.5 Percent of the Market in Q1

By Rory Lidstone April 25, 2013

Microsoft has been keeping a lid on how many Surface tablets it shipped since the release of the Surface RT back in October, which has led many to write off the company's foray into the tablet space as a failure. However, there are other manufacturers — Samsung, Asus, Dell and a number of other Microsoft partners — making Windows 8 and/or Windows RT tablets of their own, and it would seem that all of these devices together have managed to make a dent in the coveted tablet market.

According to a new report from market research firm Strategy Analytics, three million Windows-based tablets shipped in the first quarter of 2013, making up 7.5 percent of the market for that period. This may not seem significant, but it does mean that Windows tablets have gained a foothold in the market — especially considering only 400,000 Windows-based tablets were shipped globally prior to the launch of the Surface in Q3 of last year.

For those not keen to do the math, that means that Microsoft's share of the global tablet market quadrupled in only six months. Also, considering the fact that the overall tablet market grew in this same time period from 25 million to 41 million units, and that Windows tablets still haven't penetrated certain markets, this achievement is all the more noteworthy. That said, Microsoft still has a long way to go until it can beat Apple and Android.

Indeed, Apple pushed out 19.5 million iPads in Q1, up from 11.8 million in the same period last year, while Android made massive gains, shipping 17.6 million compared to 6.4 million a year ago. This means that Google's Android OS has finally started to catch up to the iPad with 43.4 percent of the market, up from 34.2 percent in Q1 2012, while iOS tablets dropped from 63.1 to 48.2 percent. These numbers are sure to change even more over the coming months, now with Microsoft in the mix.




Edited by Blaise McNamee

TechZone360 Contributing Writer

SHARE THIS ARTICLE
Related Articles

Four Reasons to Reach for the Cloud after World Earth Day

By: Special Guest    4/23/2018

The World Earth Day agenda offers a chance to flip the rationale for cloud adoption and highlight environmental benefits that the technology brings pr…

Read More

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More