Windows Tablets Made Up 7.5 Percent of the Market in Q1

By Rory Lidstone April 25, 2013

Microsoft has been keeping a lid on how many Surface tablets it shipped since the release of the Surface RT back in October, which has led many to write off the company's foray into the tablet space as a failure. However, there are other manufacturers — Samsung, Asus, Dell and a number of other Microsoft partners — making Windows 8 and/or Windows RT tablets of their own, and it would seem that all of these devices together have managed to make a dent in the coveted tablet market.

According to a new report from market research firm Strategy Analytics, three million Windows-based tablets shipped in the first quarter of 2013, making up 7.5 percent of the market for that period. This may not seem significant, but it does mean that Windows tablets have gained a foothold in the market — especially considering only 400,000 Windows-based tablets were shipped globally prior to the launch of the Surface in Q3 of last year.

For those not keen to do the math, that means that Microsoft's share of the global tablet market quadrupled in only six months. Also, considering the fact that the overall tablet market grew in this same time period from 25 million to 41 million units, and that Windows tablets still haven't penetrated certain markets, this achievement is all the more noteworthy. That said, Microsoft still has a long way to go until it can beat Apple and Android.

Indeed, Apple pushed out 19.5 million iPads in Q1, up from 11.8 million in the same period last year, while Android made massive gains, shipping 17.6 million compared to 6.4 million a year ago. This means that Google's Android OS has finally started to catch up to the iPad with 43.4 percent of the market, up from 34.2 percent in Q1 2012, while iOS tablets dropped from 63.1 to 48.2 percent. These numbers are sure to change even more over the coming months, now with Microsoft in the mix.

Edited by Blaise McNamee

TechZone360 Contributing Writer

Related Articles

Amazon Echo Now Understands 'Hunger Games,' Adele References

By: Rory Lidstone    12/1/2015

Tech gadget junkies probably already know everything there is to know about the Amazon Echo. Much like Google's short-lived Nexus Q, the device is mor…

Read More

Toy Company VTech Left Millions of Parents, Children Vulnerable to Security Risk

By: Kyle Piscioniere    12/1/2015

A Chinese toy manufacturer's loose security has led to a massive breach of user data for both children and parents. VTech's lax security measures not …

Read More

Top Cyber Monday Tech Deals

By: Kyle Piscioniere    11/30/2015

Here's some big news: over Thanksgiving weekend, more shoppers went online than to retail stores. This information comes before we see Cyber Monday da…

Read More

Jeff Bezos, Elon Musk Square Off on Rocket Firsts

By: Doug Mohney    11/25/2015

On Monday, November 23, Blue Origin successfully flew the first fully reusable rocket into space, giving the company first bragging rights. Founder Je…

Read More

Autonomous Car Technology Takes New Leap Forward With Ford, Uber

By: Larry Alton    11/24/2015

The age of the self-driving car is nearly upon us, or at least that's what major technology and automotive companies are hoping. There have been major…

Read More