New Version of Adobe Digital Publishing Suite Introduces New Options

By Ed Silverstein June 19, 2014

There are many new features – including some that relate to sales and content marketing –found in the latest release of Adobe Digital Publishing Suite.

The Adobe Digital Publishing Suite (DPS) V31, is available globally, and it expands the ability to provide an enterprise mobile app publishing platform with apps for mobile marketing.

Adobe adds that DPS can be integrated with customer relationship management (CRM) platforms, such as Salesforce1 Sales Cloud. “This enables marketing and sale management teams to more effectively evaluate the impact and success of content to drive improved sales performance and faster close rates,” according to a statement from Adobe.

Nick Bogaty, head of digital publishing at Adobe, further explained that, “we are continuing to find ways that enable marketing and sales organizations to succeed through solutions such as DPS by giving them tools and technologies to more effectively market, sell and service their customers.”

He points out that an agreement between a sales organization and a customer can take six to 12 months to close. “We are seeing savvy CMOs invest in sophisticated CRM, CMS and other marketing automation technologies to accelerate the pipeline and close deals faster,” Bogaty said.

Some of the other new features in DPS include: app users get access to new content without downloading updated folios; there is enhanced push notification to target articles in an app to specific user segments; and there are more in-app promotional capabilities. Another new feature allows for support for folio rotation, pan & zoom, and image sequence through the native Android Viewer.  

In addition, DPS now becomes the sole publishing platform supported on Samsung’s Papergarden, a magazine service. With the Papergarden app, users will have access to magazines from Condé Nast, Hearst Magazines, National Geographic and Wenner Media. “The inclusion of the Adobe DPS based Papergarden magazine service with a native Android viewer in the tablet is a coup for Adobe, and a great new tool for publishers, bringing the magazine experience into parity with iOS,” Cary Sherburne, a marketing consultant, said in an analysis written for What They Think. “Magazine publishers have struggled to establish a business model that effectively blends print and digital. Adobe and Samsung have done a nice job to present an innovative interface that encourages reader engagement with publisher content and will help solidify digital financial models for publishers.”

In addition, DPS Version 32 in September will drop support for InDesign CS5 and CS5.5. That means those who use the software can no longer create new folio files or upload articles to the Folio Producer Service in DPS, according to a report from Talking New Media. In response, users may want to opt for Creative Cloud.

Meanwhile, on June 18, Adobe announced 14 new versions of Creative Cloud desktop applications. They include Adobe Photoshop CC, Adobe Illustrator CC, Adobe Dreamweaver CC and Adobe Premiere Pro CC. There are also four new mobile apps. Overall, there are now over 2.3 million Creative Cloud subscribers.

Edited by Maurice Nagle

TechZone360 Contributor

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