Roku Continues To Lead Steaming Media Device Market

By Oliver VanDervoort December 05, 2014

When it comes to streaming set-top boxes, Apple TV might be the one that gets the most mention, but it’s Roku that is leading the market by a rather large margin. All-in-all, the streaming set-top boxes are becoming all the more popular all the time and that’s good news for any company already in the market.

It is also the news that more companies getting into the market all the time. Google launched its own version of a set-top box last year and Amazon brought its Fire TV to the masses earlier in 2014. Despite the growing number of competitors, Roku has managed to hold off challengers at least for now. During the first three quarters of this year, 10 percent of households that have a broadband connection bought at least one set-top box.

Roku’s lineup of set-top boxes and streaming sticks is also growing all the time. This is one of the reasons the company is seeing so much success recently. Despite a dip in sales in 2014, Roku still had 29 percent of the total market. Google’s Chromecast Stick managed to make a strong statement in its first full year on the market, jumping into second place with 20 percent.

Apple TV actually suffered a bit of a fall this year, falling into third place with 17 percent of the market. Amazon’s Fire TV was able to make some headway of its own, but finished well behind Roku in fourth place with just 10 percent. Set-top boxes and streaming sticks have been increasing in volume since Apple TV first made the scene in 2007. One of the reasons the original has lost its standing is because Apple hasn’t refreshed the line in two years. Roku, on the other hand has worked hard to refresh its brand and keep it fresh in consumer’s minds.




Edited by Stefania Viscusi

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Is 5G a Spectrum-eating Monster that Destroys Competition?

By: Fred Goldstein    6/15/2018

To hear the current FCC talk about it, 5G mobile service is the be-all and end-all of not only mobile communications, but the answer to most of the co…

Read More

FX Group Makes the Red Carpet Shoppable with Blockchain-Based mCart Marketplace-as-a-Service

By: TMCnet News    6/14/2018

mCart by Mavatar announces the launch of the world's first blockchain-based decentralized mCart marketplace by the FX Group.

Read More

Judge Gives AT&T-Time Warner Deal Green Light

By: Paula Bernier    6/12/2018

Federal judge Richard Leon gave the $85 billion deal the green light today - and without any requirements to sell off any parts of the company. He als…

Read More

A New Foundation for Evolving Blockchain As a Fundamental Network Technology

By: Arti Loftus    6/12/2018

There are now thousands of blockchains, and unless you are a cryptophile, you won't recognize most of them.

Read More