AT&T Launches First Joint DirecTV Bundle, with Wireless

By Tara Seals August 03, 2015

AT&T is making good on its $49 billion acquisition of DirecTV with its first joint service offering: Duo-play packages that bundle satellite TV and other services with mobile-phone plans, with access to TV Everywhere.

These “all-in-one” packages will make TV the star, leveraging the fact that the AT&T-DirecTV combined entity is now the largest pay-TV provider in the US, with about 26 million combined subs.

A $200-per-month bundle includes DirecTV HD and DVR service for up to four set-tops, plus unlimited talk and text for four wireless lines and 10 Gigabytes of shared wireless data usage. The differentiators is that DirecTV subs will have access to TV programming on their mobile devices via the satellite provider’s app. The bundle represents a $50 monthly discount for 12 months, after which regular rates will apply.

The company is also launching standalone TV service, with DirecTV and U-verse TV packages starting at $50 per month (with up to four HD DVR receivers) for the first 12 months.

“We’re going to deliver more TV and entertainment choices to more screens – when and where our customers want it,” said Brad Bentley, CMO of the newly formed AT&T Entertainment and Internet Services, which encompasses the DirecTV business.

Image via Shutterstock

Customers within the AT&T U-verse footprint can choose comparable U-verse IPTV plans in the 21 states where AT&T offers its fiber-fed TV.

AT&T says that reps at its more than 2,000 retail stores across the U.S. are selling the bundles.

AT&T officially closed DirecTV merger in late July. At the time, CEO Randall Stephenson talked up the consumer benefits in bundling services.

"Combining DirecTV with AT&T is all about giving customers more choices for great video entertainment integrated with mobile and high-speed Internet service," he said. "We'll now be able to meet consumers' future entertainment preferences, whether they want traditional TV service with premier programming, their favorite content on a mobile device, or video streamed over the Internet to any screen.”

He added, "This transaction allows us to significantly expand our high-speed Internet service to reach millions more households, which is a perfect complement to our coast-to-coast TV and mobile coverage," Stephenson added. "We're now a fundamentally different company with a diversified set of capabilities and businesses that set us apart from the competition."




Edited by Maurice Nagle

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Modern Moms Shaping Influence

By: Maurice Nagle    7/19/2018

Everyone knows Mom knows best. The internet is enabling a new era in sharing, and sparking a more enlightened, communal shopping experience. Mommy blo…

Read More

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More