Worldwide Tablet Market Declines as Apple, Samsung Lose Steam

By Tara Seals August 04, 2015

The worldwide tablet market declined 7 percent year over year in the second quarter of 2015.

According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, shipments totaled 44.7 million units in the quarter. Marked by little hardware innovation and limited vendor portfolio updates, the market also declined 3.9 percent compared to the first quarter of 2015.

"Beyond the decline, we're seeing a profound shift in the vendor landscape as the top two vendors, Apple and Samsung, lose share in the overall market," said Jean Philippe Bouchard, IDC research director for tablets. "In the first quarter of the year, Apple and Samsung accounted for 45 percent of the market and this quarter, with the growth of vendors like LG, Huawei, and E FUN, their combined share dropped to 41 percent.”

Each of the growing vendors managed to address available pockets of growth in the market; connected tablets for LG and Huawei, larger tablets and two-in-ones in the right price bands for E FUN.

“This trend is also something we see on a wider scale with the top 5 vendors accounting for 54 percent of the market, down from 58 percent last quarter,” continued Bouchard. “It is worth mentioning that Huawei enters the top 5 ranking for the first time, while E FUN has re-entered the top 10 after more than a year, further indicating that the vendor landscape is indeed evolving."

Image via Shutterstock

Despite a continued decline in shipments for its iPad product line, Apple maintained its lead in the worldwide tablet market, shipping 10.9 million units in the second quarter. Samsung held its No. 2 position in the market with 7.6 million units shipped and 17 percent market share in 2Q15.

Lenovo maintained its third position with 2.5 million units and 5.7 percent share of the market. LG and Huawei ended the quarter in a statistical tie for fourth place, rounding out the top five with each shipping 1.6 million devices. As previously mentioned, share outside the top five continued to outgrow the market, representing 46 percent of total tablet shipments in 2Q15.

"Longer life cycles, increased competition from other categories such as larger smartphones, combined with the fact that end users can install the latest operating systems on their older tablets has stifled the initial enthusiasm for these devices in the consumer market," said Jitesh Ubrani, senior research analyst for Worldwide Mobile Device Trackers. "But with newer form factors like two-in-ones, and added productivity-enabling features like those highlighted in iOS9, vendors should be able to bring new vitality to a market that has lost its momentum."



TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More