Google Fiber Goes Triple Play with Home Phone Service

By Rory Lidstone March 30, 2016

Google has been expanding its interests over the last few years in a number of interesting ways. Of course, the company’s wired Internet service, Google Fiber, continues to spread, bringing gigabit speeds to home users across the country. There’s also the company’s self-driving car initiative that is still a long way off from wide release, but has shown promising results nonetheless. Even more out there initiatives like Project Skybender, Google’s vision of 5G internet delivered by drones, seem feasible with Google at the helm. But does Google have the power to renew interest in the home phone?

It seems that the home phone is practically a relic of the past at this point, at least among Millennials, but Google Fiber decided to challenge this notion earlier in the week with the launch of Fiber Phone.

With the prevalence of mobile devices, Google knew it had to make its home phone service attractive in terms of price, if nothing else. The company has succeeded in this, offering Fiber Phone for only $10 a month with unlimited local and nationwide calling. International call rates, meanwhile, are the same as Google Voice’s service rates.

Despite the belief held by some that the home phone is dead, Fiber Phone is proof that it’s anything but. Indeed, Google decided to add voice services to its high-speed internet and cable TV bundle due to pressure from competitors like Comcast and AT&T that have matched Google Fiber’s speeds since its 2012 launch.

Of course, this being Google, there are some more advanced features at play with Fiber Phone, most interestingly the option to use one number for all devices. In other words, Fiber Phone subscribers can give their landline the same number as their smartphone. In addition, the company plans to upgrade its spam filtering process.

“While mobile phones have pushed us toward the future, home phone service is still important to many families," wrote John Shriver-Blake, Google Fiber product manager, in a blog post. "Landlines can be familiar, reliable and provide high-quality service, but the technology hasn’t always kept up."




Edited by Stefania Viscusi

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More