Google Fiber Goes Triple Play with Home Phone Service

By Rory Lidstone March 30, 2016

Google has been expanding its interests over the last few years in a number of interesting ways. Of course, the company’s wired Internet service, Google Fiber, continues to spread, bringing gigabit speeds to home users across the country. There’s also the company’s self-driving car initiative that is still a long way off from wide release, but has shown promising results nonetheless. Even more out there initiatives like Project Skybender, Google’s vision of 5G internet delivered by drones, seem feasible with Google at the helm. But does Google have the power to renew interest in the home phone?

It seems that the home phone is practically a relic of the past at this point, at least among Millennials, but Google Fiber decided to challenge this notion earlier in the week with the launch of Fiber Phone.

With the prevalence of mobile devices, Google knew it had to make its home phone service attractive in terms of price, if nothing else. The company has succeeded in this, offering Fiber Phone for only $10 a month with unlimited local and nationwide calling. International call rates, meanwhile, are the same as Google Voice’s service rates.

Despite the belief held by some that the home phone is dead, Fiber Phone is proof that it’s anything but. Indeed, Google decided to add voice services to its high-speed internet and cable TV bundle due to pressure from competitors like Comcast and AT&T that have matched Google Fiber’s speeds since its 2012 launch.

Of course, this being Google, there are some more advanced features at play with Fiber Phone, most interestingly the option to use one number for all devices. In other words, Fiber Phone subscribers can give their landline the same number as their smartphone. In addition, the company plans to upgrade its spam filtering process.

“While mobile phones have pushed us toward the future, home phone service is still important to many families," wrote John Shriver-Blake, Google Fiber product manager, in a blog post. "Landlines can be familiar, reliable and provide high-quality service, but the technology hasn’t always kept up."




Edited by Stefania Viscusi

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Mist Applies AI to Improve Wi-Fi

By: Paula Bernier    11/9/2017

Mist has created an AI-driven wireless platform that puts the user and his or mobile device at the heart of the wireless network. Combining machine le…

Read More

International Tech Innovation Growing, Says Consumer Technology Association

By: Doug Mohney    11/8/2017

The Consumer Technology Association (CTA) is best known for the world's largest trade event, but the organization's reach is growing far beyond the CE…

Read More

Broadcom Makes Unsolicited $130B Bid for Qualcomm

By: Paula Bernier    11/6/2017

In what could result in the biggest tech deal in history, semiconductor company Broadcom has made an offer to buy Qualcomm for a whopping $130 billion…

Read More

How Google's 'Moonshot' Could Benefit Industrial Markets

By: Kayla Matthews    10/30/2017

The term "moonshot" encapsulates the spirit of technological achievement: an accomplishment so ambitious, so improbable, that it's equivalent to sendi…

Read More

After Cisco/Broadsoft, Who's Next for M&A?

By: Doug Mohney    10/27/2017

Cisco's trail of acquisition tears over the decades includes the Flip video camera, Cerent, Scientific Atlantic, Linksys, and a couple of others. The …

Read More