Facebook and Yahoo Set Out To Prove 'Six Degrees' Experiment

By

Are you really six degrees of separation away from Kevin Bacon? Or from the Pope, the mayor of Birmingham, England or the Unabomber, for example?

While the idea that almost everyone in the world is only six social contacts away from anybody else in the world has been a popular topic in sociology and pop culture for a long time, no one was ever really in a position to prove it on a wide scale.

Enter Facebook, which has more than 750 million active users all over the planet. If anyone can help prove the “six degrees” theory, it's the social networking phenomenon that Mark Zuckerberg built...with a little help from Yahoo.

This week, Yahoo Research launched an online study to test the pop-culture theory. Using Facebook and its army of users, Yahoo’s “Small World Experiment” is inviting people worldwide to attempt to send a message to a specified “target” by creating an online chain of connections, reports AdWeek.

Cameron Marlow, Facebook’s chief data scientist, points out that Facebook is in a better position than any other company in the world to offer the resources needed for the experiment.

“We believe that the average distance between two people is shrinking mostly because the types of connections you maintain online are a much better representation of people you know than the set of people you think about on a regular basis,” said Marlow. “The fact that you transcribed all of your relationships into something like Facebook allows you to stay in touch with a much wider audience. This give us not only a measurement on just how the world actually is but how well people can utilize those relationships to route messages across the world.”

Ten years ago, a researcher from Columbia University tried to test the theory using e-mail. The original “small world” experimenter, social psychologist Stanley Milgram, used handwritten and posted letters, said the Toronto. Neither experiment gained the type of traction the Facebook/Yahoo project is expected to gain.

One has to wonder if Kevin Bacon knows what he's in for...

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Jennifer Russell
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Why Block Websites? Understanding the Reasons

By: Contributing Writer    5/6/2024

The internet is such an expansive network where every click can lead to information, entertainment, or opportunities for productivity. However, this a…

Read More

ChatGPT Isn't Really AI: Here's Why

By: Contributing Writer    4/17/2024

ChatGPT is the biggest talking point in the world of AI, but is it actually artificial intelligence? Click here to find out the truth behind ChatGPT.

Read More

Revolutionizing Home Energy Management: The Partnership of Hub Controls and Four Square/TRE

By: Reece Loftus    4/16/2024

Through a recently announced partnership with manufacturer Four Square/TRE, Hub Controls is set to redefine the landscape of home energy management in…

Read More

4 Benefits of Time Tracking Software for Small Businesses

By: Contributing Writer    4/16/2024

Time tracking is invaluable for every business's success. It ensures teams and time are well managed. While you can do manual time tracking, it's time…

Read More

How the Terraform Registry Helps DevOps Teams Increase Efficiency

By: Contributing Writer    4/16/2024

A key component to HashiCorp's Terraform infrastructure-as-code (IaC) ecosystem, the Terraform Registry made it to the news in late 2023 when changes …

Read More