Names Are Important to Samsung

By Ed Silverstein August 24, 2011

Shakespeare once asked, “What's in a name? That which we call a rose.”

Names are important to Samsung, too.

The company has come up with a simpler way to identify a phone’s features through its name. Samsung is launching new Android Gingerbread smartphones, whose names will explain what the phone can do. Based on names, there will be five types of Samsung phones, according to news reports.

Now, when you hear about a Samsung Galaxy phone, this is what the letters in the name mean: S means “Super Smart” and denotes a flagship device, while R stands for “Royal” or “Refined”, and denotes a premium model, just below the S class. W stands for “Wonder”, which translates to a high quality, mid-level device; M means “Magical” and denotes a mid-to-low-level smartphone, while Y stands for “Young”, meaning an entry-level device,” Mashable reported.

Samsung will unveil new Android smartphones at the IFA trade show in Berlin from Sept. 2 through 7. They are the Galaxy W, Galaxy M Pro, Galaxy Y and Galaxy Y Pro.

In its review of Samsung’s Galaxy Y and Galaxy Y Pro, ZDNet said they will compete against the BlackBerry and iPhone. The two phone models are targeted at the younger Generation Y, ZDNet adds.

In other Samsung-related news, a Dutch judge has banned the sale of some models of Samsung Galaxy smartphones from October, because it was found that they violate a patent owned by Apple, according to TechZone360. But Samsung claims that before the injunction becomes effective Samsung will change the software.

Apple, which makes the iPhone and iPad, and Samsung have been engaged in a continuing legal battle over patents. Apple claimed Samsung’s Galaxy devices “slavishly” copied its own products in violation of patent law, TechZone360 reported citing Bloomberg News.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

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