mDialog has raised $5 million in a recent funding round that was led by the BlackBerry Partners Fund, according to company statements. The money will be used to increase offerings for mobile and connected devices, according to the company.

These include the iPad and iPhone, and Android, Roku and other platforms, according to the company statements. The money was raised in a Series A funding round, according to a report on TechZone360.

mDialog lets “broadcasters and operators … deliver TV commercials everywhere using … existing ad operations workflow,” TechCrunch explains.

The mDialog Smart Stream Platform is a Video as a Service (VaaS) solution in real time, the company said.

“The proliferation of tablets and smartphones, as well as the continued embraced adoption of over-the-top boxes and cord-cutting, has changed the game for television,” John Albright, co-managing partner of the BlackBerry Partners Fund, said in a company statement. “Consumers are no longer tied to one device and their programming will follow them everywhere. Operators, programmers and video publishers all recognize the value a company like mDialog delivers in ushering in this next generation.”

"With the BlackBerry Partners Fund's commitment to mDialog, we can achieve our vision of enabling Broadcasters and Operators to deliver addressable TV commercials everywhere using their existing Ad Operations workflow," mDialog President and Founder Greg Philpott said in the company statement. "This investment will help us expand our lead position in Live and Linear TV ad delivery with interactive addressable commercials on connected devices."

BlackBerry Partners Fund is a venture capital firm focused on mobile computing. Working with Research In Motion, Thomson Reuters and RBC, the fund “brings capital, resources and unparalleled domain expertise to the partnerships it forms with exceptional entrepreneurs around the world who are shaping the future of the mobile eco-system,” according to the company statement.

The fund has investments in North America, the United Kingdom and Israel, the company adds.